Regions Bank Named Most Reputable Bank in U.S. in Annual Reputation Institute Survey
Regions Bank has the best overall reputation among top U.S. banks and the best reputation among customers for
the second consecutive year according to a newly released survey from advisory firm Reputation Institute and the American Banker
Magazine.
Regions Bank has an “excellent” reputation ranking, as defined by the Reputation Institute, and received the highest overall
score (73.9 out of 100 points) as well as the highest score among customers (85.7 out of 100 points) in the annual survey. Regions
ranked second among non-customers.
Regions Chairman, President and CEO Grayson Hall said, “We are pleased to be ranked the most reputable U.S. bank overall by the
Reputation Institute and to once again receive the top ranking among customers. We are fortunate to have some of the best
associates in the industry who dedicate themselves to providing an outstanding customer experience. Our associates are making a
positive difference for our customers and communities, and I am proud that our team was recognized for that.”
Now in its seventh year, the survey measures U.S. consumers’ perceptions of major banks. The 2016 Annual Survey of Bank
Reputations scores and rankings are based on ratings collected via an online questionnaire in the first quarter of 2016. They
measure the public’s perception of where the company stands on seven dimensions of reputation: products and services, innovation,
workplace, governance, citizenship, leadership, and performance. Among customers, Regions ranked first in five of those seven areas
and second and third in the other two.
“The most reputable banks recognize that perceptions of governance — inclusive of ethics, openness, honesty and transparency —
carry the most weight of importance among customers and non-customers,” Stephen Hahn-Griffiths, Vice President and Managing
Director at Reputation Institute, said. “However, they also realize that beyond the table stakes of delivering on products and
services, that perceptions of workplace are increasingly important, accounting for 14.6 percent of their reputation among customers
and 14.8 percent among non-customers.”
The full list of the most reputable banks in the United States, including breakdowns of how banks performed on the individual
dimensions of reputation, can be found online at https://www.reputationinstitute.com/banking-2016.
About Regions Financial Corporation
Regions Financial Corporation (NYSE:RF), with $126 billion in assets, is a member of the S&P 500 Index and is one of the
nation’s largest full-service providers of consumer and commercial banking, wealth management, mortgage, and insurance products and
services. Regions serves customers across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates
approximately 1,600 banking offices and 2,000 ATMs. Additional information about Regions and its full line of products and services
can be found at www.regions.com.
About Reputation Institute
Reputation Institute (RI) is the world’s leading consulting and advisory firm for reputation. RI enables many of the world’s
leading companies to make more confident business decisions that build and protect reputation capital, analyze risk and
sustainability topics, and drive competitive advantage. RI’s most prominent management tool is the RepTrak® model for analyzing the
reputations of companies and institutions — best known via the Global RepTrak® 100, the world’s largest and most comprehensive
study of corporate reputations, as well as Country RepTrak® and City RepTrak® studies that look at reputation across organizations
within a given geography. Learn more at: http://www.reputationinstitute.com/
Regions Financial Corporation
Evelyn Mitchell, 205-264-4551
www.regionsbanknews.com
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