1,450-Plus PetSmart® Locations Turn to Mood Media’s Music Solutions to Dazzle
Pets, Parents Alike
Rolling Out Two Customized Music Programs Curated Uniquely for Retail Shopping and “Store-within-a-Store”
PetsHotel Locations ®
For decades retailers have used background music to enhance brand image and elevate the customer experience, but it turns out
that music isn’t just for brands and customers anymore. PetSmart has chosen Mood Media to take the audio experience to a whole new level with customized music designed to appeal to pet
parent shoppers and also their four-legged furry friends.
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160809005205/en/
As North America’s leading specialty pet retailer dedicated to solutions and services for the lifetime needs of pets, PetSmart
is rolling out the innovative music solution to its 1,450-plus locations and has adopted a forward-thinking approach using two
music programs to distinguish between the main shopping area and its “store-within-a-store” PetsHotel on-site boarding
facility.
Music in the larger store environment features an upbeat playlist to create a fun, in-store retail experience for passionate pet
parents, their pet family members, as well as store associates. When pets have a get-away stay at the PetsHotel, they will be
treated with a unique playlist experience featuring modern mellow tunes to create a calm atmosphere to help pets relax and enjoy
their stay.
“As the trusted partner to pet parents and pets in every moment of their lives, we strive to have a very personal and engaging
in-store experience,” said Shane McCall, vice president, store design and visual merchandise for PetSmart. “We listened to the
feedback from our pet parents and associates and are excited to collaborate with Mood Media to bring music back into our stores.
We’re confident Mood’s unique and customized music programs will further enhance the customer – and pet – experience.”
Mood is delivering PetSmart’s music via its proprietary ProFusion iS Internet platform. The solution includes a web-based
digital media manager that allows businesses to automatically schedule music dayparts, incorporate voice messaging and control all
content at the corporate, regional or store level.
Leveraging its project management expertise and vast service network, Mood successfully installed all 1,466 PetSmart locations
in just 10 weeks.
“It was a pleasure working with PetSmart to make their innovative vision a reality, working to accommodate customers, pets and
associates, while executing the implementation against an aggressive timeframe,” added Jaime Bettencourt, Mood Media’s Senior Vice
President, Premier Sales and Account Management. “Music is a vital element of the customer experience and has proven to be a highly
effective channel for engagement. We are excited to watch as our solutions create a unique and memorable experience at PetSmart
locations.”
About Mood Media Corporation
Mood Media (TSX:MM) is the global leader in elevating Customer Experiences. With more than 500,000 active client locations
around the globe, Mood combines sight, sound, scent, social mobile technology and systems to create greater emotional connections
between brands and consumers. Mood’s clients include businesses of all sizes and market sectors, from the world’s most recognized
retailers and hotels to quick-service restaurants, local banks and thousands of small businesses. For more details: www.moodmedia.com.
About PetSmart
PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets.
At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate
associates help bring pet parents closer to their pets so they can live more fulfilled lives. This vision impacts everything we do
for our customers, the way we support our associates and how we give back to our communities. We employ approximately 53,000
associates, operate 1,466 pet stores in the United States, Canada and Puerto Rico and 203 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced
pet food and pet products and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp day care services and pet adoption services in-store. Our portfolio of digital
resources for pet parents – including PetSmart.com, PetFoodDirect.com, Pet360.com and petMD.com – offers the most comprehensive online pet supplies and pet care information in the U.S. Through our
in-store pet adoption partnership with independent nonprofit organizations, PetSmart Charities® and PetSmart Charities™ of Canada,
PetSmart helps to save the lives of more than 500,000 homeless pets each year.
Follow PetSmart on Twitter: @PetSmart
Find PetSmart on Facebook: www.facebook.com/PetSmart
See PetSmart on YouTube: www.YouTube.com/PetSmart
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Mood Media
For Media Inquiries:
Caroline Traylor
512.583.9359
caroline.traylor@moodmedia.com
or
Investor Inquiries
Randal Rudniski
512.592.2438
randal.rudniski@moodmedia.com
View source version on businesswire.com: http://www.businesswire.com/news/home/20160809005205/en/