On Wednesday after the market close, Williams-Sonoma, Inc. (NYSE: WSM) reported
earnings mirroring analyst estimates, but missed on revenues and comparable sales. In addition, company management’s weak
forecasts spooked investors.
Morgan Stanley’s Take
Morgan Stanley’s Simeon Gutman’s key takeaway from Williams-Sonoma’s Q2 results was that the company’s operating margins would
likely struggle to expand in the future. The analyst lowered his price target from $55.00 to $54.00 and maintains his Equal-Weight
rating on the company.
“The cost of growing sales is increasing for WSM and the broader home furnishings segment and we believe it will be difficult to
drive improvement in both sales and EBIT margin over time,” stated Gutman.
Expect Lower Profit Margins
Although sourcing and inventory investments were paying off, promotional intensity was high, pressuring margins. Gutman expected
Sonoma’s excessive promotional strategy to continue, potentially contracting the company’s Gross margins in the future.
Related Link: What
Bulls And Bears Will Take Away From Williams-Sonoma's Q2 Results
Declining Key Brands
In addition, four of William-Sonoma’s core brands declined in comparable same-store sales during Q2, flagging Sonoma’s need to
increase advertising dollars to drive traffic, according to the Morgan Stanley analyst.
“Ultimately, we think it would be difficult to optimize the tradeoffs mentioned above in a highly competitive, highly
promotional home furnishing segment,” stated Gutman. A weak consumer environment does not help Williams-Sonoma’s case either.
At time of writing, Williams Sonoma traded at $54.91, up 1.42 percent shortly after Thursday's opening bell.
Full ratings
data available on Benzinga Pro.
Do you have ideas for articles/interviews you'd like to see more of on Benzinga? Please email feedback@benzinga.com with your best article ideas. One person will be randomly selected to win
a $20 Amazon gift card!
Latest Ratings for WSM
Date |
Firm |
Action |
From |
To |
Aug 2016 |
Baird |
Maintains |
|
Outperform |
Aug 2016 |
Citigroup |
Maintains |
|
Buy |
Aug 2016 |
Deutsche Bank |
Maintains |
|
Hold |
View More Analyst Ratings for
WSM
View the Latest Analyst Ratings
© 2016 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.