Ford, HARMAN to Revolutionize In-Vehicle Audio Experiences Worldwide Through B&O PLAY® Sound System
- Ford and HARMAN
are collaborating to revolutionize the in-vehicle audio experience with B&O PLAY; the new system arrives exclusively on
Ford’s global vehicle lineup starting next year
- B&O PLAY integration with Ford vehicles takes advantage of proprietary HARMAN technologies and
tuning to deliver a richer, more engaging listening experience
- To suit different customers and driving environments, the system’s signature sound is tailored
specifically for every Ford model
As new car buyers say audio brands are influencing their opinions of vehicles, Ford and HARMAN are teaming up to revolutionize
in-vehicle experiences through the introduction of all-new B&O PLAY audio systems in Ford vehicles worldwide.
“Customers tell us they value consistent, high-quality audio experiences, and our collaboration with HARMAN is helping provide
that,” said Raj Nair, Ford's executive vice president, product development and chief technical officer. “This is just one of the
ways we are creating richer, more engaging in-vehicle experiences for customers.”
A recent Ipsos 2016 Automotive Audio Branding study, shows roughly one-third of new car buyers say that the audio brand in their
next vehicle would have a significant impact on their purchase consideration.
B&O PLAY products reimagine more than 90 years of audio heritage, with natural materials, distinctive design and
high-quality audio for seamlessly integrated experiences, whether a listener is in their home, on the go, or soon, in their
car.
Ford announced the exclusive collaboration with HARMAN during the automaker’s annual Further with Ford trend conference. B&O
PLAY debuts in Ford vehicles globally starting next year.
Elevated experiences
B&O PLAY’s unique approach creates a customized audio experience for customers with specifically tailored speaker placement
and calibration for each vehicle in the Ford range. This means dynamic tuning ensures optimal sound is maintained in the cabin no
matter what driving conditions are like – and regardless of where someone sits.
“Ford and B&O PLAY are a perfect match among brands that stand for quality, freedom and innovative design, coming together
to revolutionize the driving experience for consumers,” said Michael Mauser, executive vice president and president of HARMAN’s
Lifestyle Audio Division. “With our shared commitment to seamless engagement and elevated experiences, Ford is the ideal automaker
to bring the transformative power of B&O PLAY audio to drivers and passengers worldwide,” he said.
To illustrate the power of sound, Ford and B&O PLAY today unveiled an installation called Sound Journeys, an on-site
experience that triggers the five senses.
Using B&O PLAY products, the installation brings to life three different environmental habitats – a forest, a canyon and an
ocean – featuring amplified sound. The experience even “visualizes” sound waves, demonstrating how sound can transform everyday
spaces, creating richer, more visceral experiences for people.
About Ford Motor Company
Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about
203,000 employees and 67 plants worldwide, the company’s core business includes designing, manufacturing, marketing, financing and
servicing a full line of Ford cars, trucks, SUVs and electrified vehicles, as well as Lincoln luxury vehicles. At the same time,
Ford is aggressively pursuing emerging opportunities through Ford Smart Mobility, the company’s plan to be a leader in
connectivity, mobility, autonomous vehicles, the customer experience, and data and analytics. The company provides financial
services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide or Ford Motor Credit
Company, visit www.corporate.ford.com.
About HARMAN
HARMAN International Industries, Incorporated (harman.com) designs and engineers connected products and
solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products,
enterprise automation solutions; and connected services. With leading brands including AKG®, Harman Kardon®, Infinity®,
JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they
perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car
systems. The Company’s software services power billions of mobile devices and systems that are connected, integrated and secure
across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 29,000 people across the
Americas, Europe, and Asia and reported sales of $6.9 billion during the 12 months ended June 30, 2016. The Company’s shares are
traded on the New York Stock Exchange under the symbol NYSE:HAR.
For further information regarding B&O PLAY and Ford, visit www.beoplay.com/Ford
For news releases, related materials and high-resolution photos and video, visit www.media.ford.com.
Ford Motor Company
Deeptie Sethi
313-594-0949
sdeeptie@ford.com
or
HARMAN
Dawn Geary
248.463.0921
dawn.geary@harman.com
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