Live tour to kick off in 2017
HALIFAX, Sept. 28, 2016 /PRNewswire/ - DHX Brands, the dedicated brand management and
consumer products arm of DHX Media (or the "Company") (NASDAQ: DHXM; TSX: DHX.A, DHX.B), has signed a deal with children's stage
show producers FieryLight to create and produce an international Teletubbies live theatre tour.
Kicking off in in the UK and Ireland in 2017, the show will then make its way to theatres
across the world, stopping in the US, Canada, Australia,
Philippines, Singapore, Indonesia, South Korea and Thailand.
Danielle Tanton, Live Events and Attractions Manager at DHX Brands, said: "We are thrilled to
work with the creative team at FieryLight to expand the magical world of Teletubbies into a live show, providing
children and families with a whole new immersive theatre experience. FieryLight has a preeminent reputation in world-class kids'
live entertainment so we are very excited about what's to come."
Martin Ronan, Executive Producer at FieryLight said "Having been fortunate enough to work with
some world class brands over the past 10 years FieryLight are delighted to be working with DHX Brands to bring this classic
property to the stage in 2017."
The stage show will bring Tinky Winky, Dipsy, Laa-Laa, Po and friends to theatres for their
first ever dedicated theatrical tour. This is the first of many exciting developments ahead of the
Teletubbies 20th Anniversary year in 2017. Further show details, including ticket sales, will be announced
next year.
As the flagship property in DHX Media's strategy to build global brands, the new Teletubbies continues to perform
extremely well and is gaining global momentum. To date, more than 85 consumer product licensees have been signed worldwide,
including Character Options, VTech, Sony Pictures Home Entertainment, and book publishers Egmont and Simon & Schuster. The
new TV show has been picked up by 23 broadcasters worldwide, as well as Amazon Prime Video in the U.K. Commissioning broadcaster,
CBeebies, has commissioned Teletubbies for season two, which will feature brand new elements, including 'The Hidey
Hup' and 'Tubby Car'. In the U.S., Nick Jr. airs the show in its coveted 8am primetime slot. Both
the show and toys are proving popular in the U.K., and consumer products are set to roll out in the U.S. and other territories
beginning in 2017.
The Teletubbies show no sign of slowing down as they say 'Eh-Oh' to the 'Big two-oh'. DHX Brands is celebrating 20
years of everyone's favourite cuddly colourful foursome in 2017 with a host of special events and high-level partnerships and
collaborations throughout the year. Special anniversary products including digital and major experiential retail
initiatives will be supported by high impact PR stunts and national media and social media outreach.
About DHX Brands
DHX Brands is the dedicated brand-management and consumer-products arm of DHX Media Ltd. (NASDAQ: DHXM; TSX: DHX.A,
DHX.B) (www.dhxmedia.com), a leading creator, producer,
marketer and broadcaster of family entertainment. DHX Brands specializes in creating, building and maintaining high-profile
global entertainment brands within the children's and young-adult markets. With expertise in brand development, licensing,
marketing and creative, we develop brands which captivate and inspire through engaging content, first-class distribution, quality
consumer products, immersive live experiences, and digital media. DHX Brands' world-class portfolio
includes Teletubbies, Twirlywoos, In the Night Garden, Yo
Gabba Gabba!, Caillou, Make It Pop!, Slugterra, and Degrassi. DHX Brands has
offices in London, Toronto and Los
Angeles.
About FieryLight
Fiery Light is a Fiery Angel & Limelight partnership producing quality commercial work for young audiences.
Previous work includes Peppa Pig Live (West End, UK tour, US tour and Australian tour), Ben and Holly's Little Kingdom (UK tour)
and Octonauts (UK & US tour).
Disclaimer
This press release contains "forward-looking statements" under applicable securities laws with
respect to DHX Media including, without limitation, statements regarding the broadcast, distribution, licensing, growth, demand,
viewership and business strategies in respect of Teletubbies, estimates of the Company's library and operations, the business
strategies and operational activities of DHX Media, and the growth and financial and operating performance of DHX Media. Although
the Company believes that the expectations reflected in such forward-looking statements are reasonable, such statements involve
risks and uncertainties and are based on information currently available to the Company. Actual results or events may differ
materially from those expressed or implied by such forward-looking statements. Factors that could cause actual results or events
to differ materially from current expectations, among other things, include risk factors discussed in materials filed with
applicable securities regulatory authorities from time to time including matters discussed under "Risk Factors" in the Company's
most recent Annual Information Form and annual Management Discussion and Analysis, which also form part of the Company's annual
report on Form 40-F filed with the SEC. These forward-looking statements are made as of the date hereof, and the Company assumes
no obligation to update or revise them to reflect new events or circumstances, except as required by law.
SOURCE DHX Media Ltd.