When consumers can't make their way to a shopping mall because of a massive snow storm, retailers can be forgiven for blaming
poor sales on harsh weather conditions. When they blame poor sales on the U.S. election, investors aren't as forgiving.
According to a Bloomberg
report, the battle for the White House has been mentioned by executives at Barnes & Noble, Inc. (NYSE: BKS), Gap Inc (NYSE: GPS) and Yum! Brands, Inc. (NYSE: YUM).
Related Link: 3 Ways To Build An
Election-Proof Portfolio
Granted, top level executives have reason to be concerned what new trade, fiscal and economic policies a Trump or Clinton
presidency would usher in. But as noted by Bloomberg, it's "dubious to assume" that these concerns are shared by Main Street.
Meanwhile, U.S. consumer confidence is flirting with the highest levels in close to a decade.
"I don't think it's affecting moms as they go out and do their weekly shopping," Ken Perkins, president of researcher Retail
Metrics, told Bloomberg. "If it's something you do on a regular basis, you're going to stop doing it because you're worried about
which candidate is going to win? It doesn't seem to be affecting Amazon's sales."
Are retailers on to something? It's difficult to imagine that consumers are cutting back on romance novels, jeans and burritos
because of the election. Or maybe they are.
© 2016 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.