Marchex and DoubleClick Campaign Manager Deliver Better View of Media Performance
New integration provides marketers real-time view through conversions for inbound calls
Marchex (NASDAQ: MCHX), a leading mobile advertising analytics company, today announced that it is an approved
integration partner of DoubleClick Campaign Manager’s newly released Conversions API. With this integration, marketers can securely
upload Marchex Display Analytics data to DoubleClick and attribute inbound phone calls to digital and mobile advertising programs,
providing a more complete view of media performance.
Marketers rely on various digital metrics to measure the success of campaigns, but with both online and offline touchpoints in a
consumer’s path to purchase, these measurements only offer a partial understanding of a campaign’s impact. Marchex Display
Analytics enables digital marketers to accurately measure the impact of display and video campaigns on offline sales from calls.
With this integration, DoubleClick customers can now take advantage of the rich phone call data that Marchex provides to better
understand their customers and campaigns.
“Attributing offline events to our display advertising is an important priority for many of our clients”, said Samantha
Sowinski, Associate Media Director at iCrossing, a global digital marketing agency. “Marchex Display Analytics ties this data
together for us, and we look forward to activating this connection within DoubleClick Campaign Manager.”
“Marchex is dedicated to connecting real-world, offline actions to digital and mobile behavior. The integration with DoubleClick
Campaign Manager further validates the need for marketers to have a complete picture of their customers’ behavior,” said Marchex
Vice President of Product Engineering, Adarsh Nair. “As a preferred partner of DoubleClick’s Campaign Manager, we are pleased to
offer even more marketers a proven way to garner deeper insight into the customer journey, while improving ROI.”
The Marchex Analytics platform measures offline sales, audiences and consumer intent from digital advertisements across every
channel and every device. By Integrating with Marchex, Campaign Manager can deliver strategic insights on how digital programs
impact offline activities to inform future decision making.
For more information on Marchex Display Analytics and the secure, seamless integration with DoubleClick, please visit http://www.marchex.com/display-analytics/.
About Marchex
Marchex is a mobile advertising analytics company that connects online behavior to real-world, offline actions.
By linking critical touchpoints in the customer journey, Marchex’s products enable a 360-degree view of marketing effectiveness.
Brands and agencies utilize Marchex’s products to transform business performance.
Please visit www.marchex.com, www.marchex.com/blog/ or @marchex on Twitter, where Marchex discloses material information from time to time about the Company, its
financial information, and its business.
Marchex, Inc.
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ir(at)marchex.com
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