BEIJING, Dec. 13, 2016 /PRNewswire/ -- Leju Holdings
Limited ("Leju" or the "Company") (NYSE: LEJU), a leading online-to-offline ("O2O") real estate services provider in China, today announced its 2017 advertising product strategy in cooperation with Tencent Holdings Limited ("Tencent"), a leading provider of internet value-added
services in China, Weibo Corporation ("Weibo"), a leading social media in China and Focus Media Holding ("Focus Media"), China's leading
multi-platform digital media company. Under the partnership arrangements, Leju will launch a series of new cross-platform
marketing products for the real estate and home furnishing industries, combining real estate purchase and social network user
data to improve customer targeting, user experience and marketing effectiveness. These new products include advertising based on
news feed, location, search results, social network and live video streaming across PC and mobile platforms and can cater to
advertisers' various needs at different stages of marketing. Leju's proprietary advertising database, Leju Cloud Eye, will serve
as the foundation for the new products and will combine data from Tencent and Weibo to create
target customer profiles and provide customized marketing solutions for advertisers. Moreover, Leju will leverage Focus Media's
national advertising network including flat-panel digital displays placed in high-traffic areas of residential and office
buildings to enhance advertising effectiveness and coverage.
"I am very excited about the partnerships with Tencent, Weibo and Focus Media," said Mr. Geoffrey He, Leju's chief executive officer. "Product
innovation and expanding partnerships have always been a key part of our growth strategy. Our in-depth collaboration with these
partners will enable us to provide our clients with customized marketing solutions with greater precision and better validity.
This marks a new milestone in our mobile advertising strategy."
About Leju
Leju Holdings Limited ("Leju") (NYSE: LEJU) is a leading online-to-offline, or O2O, real estate services provider in
China, offering real estate e-commerce, online advertising and online listing services. Leju's
integrated online platform comprises various mobile applications along with local websites covering more than 370 cities,
enhanced by complementary offline services to facilitate residential property transactions. In addition to the Company's own
websites, Leju operates the real estate and home furnishing websites of SINA Corporation, and maintains a strategic
partnership with Tencent Holdings Limited. For more information about Leju, please visit
http://ir.leju.com.
Safe Harbor: Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of
1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements
can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates,"
"target," "going forward," "outlook" and similar statements. Leju may also make written or oral forward-looking statements in its
reports filed or furnished with the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press
releases and other written materials and in oral statements made by its officers, directors or employees to third parties.
Statements that are not historical facts, including statements about Leju's beliefs and expectations, are forward-looking
statements that involve inherent risks and uncertainties. A number of important factors could cause actual results to differ
materially from those contained, either expressly or impliedly, in any of the forward-looking statements. Such factors include,
but are not limited to, fluctuations in China's real estate market; the highly regulated nature of, and government
measures affecting, the real estate and internet industries in China; Leju's ability to compete successfully against current
and future competitors; its ability to continue to develop and expand its content, service offerings and features, and to develop
or incorporate the technologies that support them; its reliance on SINA, Tencent, Baidu, and others
with which it has developed, or may develop in the future, strategic partnerships; substantial revenue contribution from a
limited number of real estate markets; complexities resulting from its ongoing relationships with E-House, due to E-House's
controlling interest in Leju and Leju's reliance on E-House for various corporate services; and relevant government policies and
regulations relating to the corporate structure, business and industry of Leju. Further information regarding these and other
risks, uncertainties or factors is included in the Company's filings with the U.S. Securities and Exchange Commission. All
information provided in this press release is current as of the date of the press release, and the Company does not undertake any
obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required
under applicable law.
For investor and media inquiries please contact:
Ms. Annie Huang
Leju Holdings Limited
Phone: +86 (10) 5895-1062
E-mail: ir@leju.com
Philip Lisio
Foote Group
Phone: +86 (10) 8429-9544
E-mail: phil@thefootegroup.com
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SOURCE Leju Holdings Limited