GeoAgro to Deploy Iteris ClearAg on Two Continents
Argentinian Agronomic GIS Provider Licenses ClearAg Digital Farming Platform for Use in Six
Countries
Iteris, Inc. (NASDAQ: ITI), the global leader in applied informatics for transportation and agriculture, today
announced that GeoAgro, a pioneer in agronomic geographic information systems (GIS), has selected ClearAg web and mobile
applications for deployment in Argentina, Brazil and South Africa, and potentially later in other Latin American and African
countries. GeoAgro is entering into a subscription agreement with Iteris. Under the terms of the agreement, the Argentinian-company
will embed ClearAg into its solution and, then, distribute the integrated solution throughout GeoAgro’s partner ecosystem in Latin
America and Africa.
“The global, agronomic, climatological and land surface modeling data available within the ClearAg digital farming platform
perfectly complements our crop monitoring and zone management approach to precision agriculture,” said Ed Di Pollina, Director and
Co-Founder at GeoAgro. “We support a wide network of agronomic partners who provide solutions adapted to regions throughout the
southern hemisphere, many of whom will benefit from the improved operational efficiency and profitability.”
GeoAgro is an Argentina-based company whose goal is to develop solutions that combine software tools, maps and implementation
support to help the farming community improve operational efficiency and profitability. GeoAgro’s precision technology platform
integrates programs that record and organize farm information via GPS for past, present and future analysis.
“Food, fiber and fuel are essential elements for civilization, and we’ve come a long way in the agronomic, climatological and
computer sciences to sustain production of those elements in the near-term,” said Tom Blair, senior vice president at Iteris. “But
to drive future innovation and pave the way for long-term sustainability in global agriculture, we must bring together the best
minds and technologies around the world to identify new approaches to improving productivity and reducing waste. We are delighted
that GeoAgro has chosen to purchase, integrate and deploy ClearAg in South America and Africa, helping to expand ClearAg’s
international footprint.”
ClearAg is a leading digital agriculture platform that delivers weather, water, soil and crop health data and
advisory services to growers, researchers and other agribusinesses that need accurate, location-based information available on a
worldwide basis. Iteris is the only environmental content and agronomic analytics company to apply Land Surface Modeling (LSM)
technology to agronomic problems.
About Iteris, Inc.
Iteris is the global leader in applied informatics for transportation and agriculture, turning big data into big breakthrough
solutions. We collect, aggregate and analyze data on traffic, roads, weather, water, soil and crops to generate precise informatics
that lead to safer transportation and smarter farming. Municipalities, government agencies, crop science companies, farmers and
agronomists around the world use our solutions to make roads safer and travel more efficient, as well as farmlands more
sustainable, healthy and productive. Visit www.iteris.com for more information.
Iteris Forward-Looking Statements
This release contains forward-looking statements, which speak only as of the date hereof and are based upon our current
expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends,"
"plans," "seeks," "estimates," "may," “should,” “will,” "can," and variations of these words or similar expressions are intended to
identify forward-looking statements. These statements include, but are not limited to, statements about the anticipated results and
benefits of our agreement and future success, capabilities and benefits of our ClearAg products and related services. Such
statements are not guarantees of future performance and are subject to certain risks, uncertainties, and assumptions that are
difficult to predict, and actual results could differ materially and adversely from those expressed in any forward-looking
statements as a result of various factors.
Important factors that may cause such a difference include, but are not limited to, our ability to successfully integrate and
deliver our ClearAg solution on a timely and cost-efficient basis, ability of our customer to apply and implement our ClearAg
applications leveraging agronomic, climatological and land surface modeling data to compliment and improve efficiency of customer’s
crop monitoring and zone management approach to precision agriculture, the future adoption of technology based analytics solutions
in the agriculture market, the challenges in the development of software-based solutions generally, customer’s dedication of
resources and ability to achieve market acceptance for its own products, and the potential impact of product and service offerings
from competitors and such competitors’ patent coverage and claims. Further information on Iteris, Inc., including additional risk
factors that may affect our forward looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on
Form 10-Q, our Current Reports on Form 8-K, and our other SEC filings that are available through the SEC’s website (www.sec.gov).
Iteris
Press
Cindy Vuong, 949-270-9696
ctv@iteris.com
or
Investors
Todd Kehrli, 323-468-2300
iti@mkr-group.com
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