ATLANTA, December 15, 2016 /PRNewswire/ --
OTCStockReview published an article on SeekingAlpha.com that included industry commentary based on the recent activity and what's in store for the
Beverage Sector that included companies such as: Dr Pepper Snapple Group, Inc. (NYSE: DPS), Pepsico, Inc. (NYSE:
PEP), The Coca-Cola Company (NYSE: KO) and True Drinks Holding, Inc (OTC: TRUU).
Last month, Dr. Pepper Snapple (NYSE: DPS) agreed to acquire healthy beverage maker Bai Brands, the maker of 5-calorie
drinks and antioxidants, for $1.7 billion. The deal is expected to close in the first quarter of
2017, and Bai is expecting sales of $435 million over the next 12 months.
In capitalizing on the "better-for-you" beverage trend, PepsiCo (NYSE: PEP) also announced in November that it has
entered into an agreement to acquire sparkling probiotic drink company KeVita Inc. for a reported $250
million.
According to industry insiders, Bai was acquired for upwards of 10x sales, reminiscent of the 2007 $4.2
billion Coca-Cola (NYSE: KO) acquisition of Glaceau, maker of Vitaminwater.
Data service SPINS reported at industry convention BevNet Live 2016 earlier this month that U.S. sales have topped $40 billion
annually in the organic and natural segment of the business.
The Bai and KeVita news is a signal that a "better-for-you" beverage revolution is underway, as moms battle the rise in
obesity and diabetes among children and adolescents across the country.
Adding more pressure on the soda category, several cities have approved taxes on soda, including San
Francisco, Oakland and Chicago, as lawmakers try to
legislate health.
That means investors are likely searching for the next opportunity in the sector, which leads us to Irvine, California-based True Drinks Holding, Inc (OTC: TRUU).
True Drinks makes Aquaball (http://www.aquaballdrink.com/) - a sugar free, naturally-flavored water with a ball-shaped bottle designed
with familiar characters from Disney and Marvel like Elsa and Iron Man. It has zero calories, no artificial colors or flavors, no
high fructose corn syrup and is a good source of vitamins.
The company previously announced it has partnered with distribution giant Niagara Bottling and earlier this year released a
preservative-free formulation.
A recent study by the Robert Wood Johnson Foundation titled Sugary Drinks and
Latino Kids shows that Latino children under the age of 5 who drink sugary drinks had 2.3x the odds of becoming severely
obese, while Latino toddlers who didn't consume sugary drinks had 31 percent lower odds of obesity.
According to a press release issued earlier this week, True Drinks said syndicated data from a large mainstream grocer showed
2x expected sales for Aquaball.
"Our sales greatly exceeded our initial velocity expectations of 10 bottles per flavor per week and reflect consumers' desire
for healthier options for their families," said Jeff Culbertson, EVP Sales at True Drinks. "Our
dollar sales will continue to increase as we expand distribution to all of our retail partners' stores."
Read more news & coverage for TRUU at http://marketnewsupdates.com/news/truu.html
Disclosure from OTCStockReview.com: I am/we are long KO. - Additional disclosure: OTC Stock Review and Atlanta Capital
Partners, LLC reserves the right to be compensated for investor relations services by companies mentioned in this article and
expects to be compensated by True Drinks Holdings, Inc. in the future. You are encouraged to read our complete disclaimer here
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