Citrix to Become Red Bull Racing Innovation Partner
In Formula One racing, winning can be determined by a matter of milliseconds. Winning teams use the best technology available to
gather real-time telemetry and analytics to gain an edge. Red Bull Racing, the Formula One racing team, is a recognized leader in its industry for leveraging cutting-edge technology for
everything from vehicle design to race-day strategy.
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Citrix announced today that it will become a Red Bull Racing Innovation Partner, a relationship that will not only
elevate the company's brand with prominent logo placement on the racing cars and gear, but will also deliver a more holistic
partnership opportunity including technical collaboration and onsite technology showcases that demonstrate how Citrix solutions
are used to make Red Bull Racing more competitive on the track. (Photo: Business Wire)
Already a customer of Citrix, Red Bull Racing is pushing innovation boundaries to change the course of Formula One racing, and
Citrix technology is helping to make this advancement possible. Citrix announced today that the company will become a Red Bull
Racing Innovation Partner, using its virtualization and networking technology to help the Red Bull Racing team collaborate around
the globe, put the most cutting-edge cars on the track, and execute the most strategic race-day strategy.
Citrix believes in this opportunity to create a broad partnership with a like-minded organization that will not only elevate the
company’s brand with prominent logo placement on the racing cars and gear, but will also deliver a more holistic partnership
opportunity, including technical collaboration and onsite technology showcases that demonstrate how Citrix solutions are used to
make Red Bull Racing more competitive on the track. Citrix believes in the longevity of this partnership as it aligns with a
company that shares the same innovative spirit and winning culture for a worldwide audience.
Today at Citrix Summit, the company’s annual sales and partner conference, Red Bull Racing announced the Innovation Partnership
during the opening keynote to demonstrate the significance of this broad partnership to an audience of 4,000 channel partners and
sales team employees from around the world.
Since 2007, Red Bull Racing has led with Citrix solutions that have been used to change the way the team works by improving
business and track performance. Citrix XenDesktop makes it possible for graphically-intensive engineering data to be viewed and
manipulated at remote locations. This enables engineers across multiple cities to collaborate in real-time in order to improve
decision making, which directly translates into improved track performance. Citrix NetScaler is used to directly connect
third-party suppliers to Red Bull Racing applications in a high-quality, secure manner, enabling access to quality management
systems in order to manage issues with car components. With this partnership, Citrix and Red Bull Racing are laser-focused on new,
innovative technology integrations that will benefit the world of Formula One racing.
Quotes
Christian Horner, team principal, Red Bull Racing
“The relationship with Citrix provides the Team with greater agility, enabling our engineers to work more effectively wherever
they are in the world. Being able to innovate and react quickly to change is a crucial element of Formula One racing, and we see
this extended relationship with Citrix as an opportunity to further support our engineers in developing greater car
performance.”
Matt Cadieux, chief information officer, Red Bull Racing
“I am very pleased to be extending our relationship with Citrix today in announcing this Innovation Partnership. Citrix and Red
Bull Racing are two brands that both believe in transformation through innovation. Our achievements as partners has been proven
over the years with successful technology implementations, and I look forward to sharing our story with a worldwide audience.”
Kirill Tatarinov, president and chief executive officer, Citrix
“Citrix and Red Bull Racing are two global brands that share a belief in high-quality performance and innovation. Being able to
get that innovative and tech advantage is the difference between being on the podium or looking up at the other teams. We have
provided leading technology to Red Bull Racing for ten years, and now we are taking this relationship to the next level.”
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About Citrix
Citrix (NASDAQ:CTXS) aims to power a world where people, organizations and things are securely connected and
accessible to make the extraordinary possible. Its technology makes the world’s apps and data secure and easy to access,
empowering people to work anywhere and at any time. Citrix provides a complete and integrated portfolio of Workspace-as-a-Service,
application delivery, virtualization, mobility, network delivery and file sharing solutions that enables IT to ensure critical
systems are securely available to users via the cloud or on-premise and across any device or platform. With annual revenue in 2015
of $3.28 billion, Citrix solutions are in use by more than 400,000 organizations and over 100 million users globally. Learn more at
www.citrix.com.
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Citrix
Stacy St. Louis, 408-790-8634
Stacy.Stlouis@Citrix.com
Twitter: @CitrixPR
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