LINCOLNSHIRE, Ill., Jan. 10, 2017 /PRNewswire/ -- Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in providing solutions and services that give
enterprises real-time visibility into their operations, today announced Zebra SmartSense™ for Retail asset visibility solution, an Enterprise Asset Intelligence (EAI) offering that delivers deeper visibility into retail operations, provides better business insights and enables smarter decisions.
This innovative solution combines UHF RFID, video and a new micro-location capability — to identify and track the journey and location of
merchandise, associates and shoppers in a retail store in real-time. A powerful edge analytics
engine analyzes data from these sources to provide intelligent and actionable insights to achieve optimal stocking levels, detect
and identify misplaced merchandise or assets, pinpoint theft and enhance store promotions and product placement activities.
KEY FACTS
- SmartSense for Retail provides complete visibility of the entire store with up-to-the-minute location information on tagged
inventory, employees and customers who have opted into the network or loyalty application.
- An intuitive dashboard and centralized management console provides operational, actionable data to support greater
inventory accuracy (near 100 percent), successful omnichannel operations and asset protection across the entire
enterprise.
- Knowledge of merchandise location helps associates quickly respond to customer requests, whether in-store or via
omnichannel store pick-up. With SmartSense for Retail, retailers can also quickly locate lost merchandise, proactively prevent
theft and ensure best-selling items are always on display during peak shopping periods - which can increase store sales by up
to 20 percent.
- Location intelligence also helps retailers track the journey of a piece of merchandise, including items that are at risk of
being stolen.
- Knowing the location of employees helps retailers match the right associate and expertise with the shopper, increasing the
likelihood of a sale and satisfied customers.
- SmartSense for Retail also helps track critical employee assets like handheld RFID readers and mobile computers, helping
retailers quickly find lost merchandise and equipment.
SUPPORTING QUOTE
Bob Sanders, Senior Vice President and General Manager of Data Capture Solutions,
Zebra
"In today's omnichannel world, product availability is critical. Many retailers have in-store inventory visibility
challenges, with perpetual inventory accuracy running at about 60 percent. This is simply not adequate to deliver a
consistently satisfying customer experience. Successful retailers need to use every store and supply chain resource to
immediately deliver what customers want and need. With Smart Sense for Retail, brick and mortar retailers can gain visibility
that's truly visionary - helping them immediately locate merchandise and respond to customer requests, while reducing missed
sales opportunities."
About Zebra
With the unparalleled visibility Zebra (NASDAQ: ZBRA) provides, enterprises become as smart and connected as the world
we live in. Real-time information – gleaned from visionary solutions including hardware, software and services – gives
organizations the competitive edge they need to simplify operations, know more about their businesses and customers, and empower
their mobile workers to succeed in today's data-centric world. For more information, visit www.zebra.com or sign up for our news alerts. Follow us on LinkedIn, Twitter and Facebook.
Media Contact:
Bill Abelson
Zebra Technologies
+1-631-738-4751
bill.abelson@zebra.com
Industry Analyst Contact:
Caitlin DeRango
Zebra Technologies
+1-847-793-5896
cderango@zebra.com
ZEBRA and the stylized Zebra head are trademarks of ZIH Corp., registered in many jurisdictions worldwide. All other
trademarks are the property of their respective owners. ©2017 ZIH Corp. and/or its affiliates. All rights
reserved.
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SOURCE Zebra Technologies Corporation