POTTERY BARN ANNOUNCES PRODUCT ASSORTMENT EXPANSION FOR SPRING 2017
Spring 2017 Will Introduce Thoughtful Solutions for Every Home at a Great Value
Pottery Barn, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, announces the expansion of its
product assortment launching for Spring 2017. The collection will debut new styles that are designed and engineered to be
size-conscious and multi-functional, offering solutions for smaller living spaces. Each piece is constructed with the same high
quality artisanal design Pottery Barn is known for to appeal to a range of lifestyles at an accessible price.
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Bellevue upholstered sofa with storage by Pottery Barn (Photo: Business Wire)
“We recognize the opportunity to diversify our products and reflect the different ways people live today,” said Marta Benson,
EVP, General Merchandise Manager, Pottery Barn. “Our spring collection offers new furniture and décor that embody Pottery Barn’s
comfortable, relaxed style and are designed with an eye toward functionality, value and smaller scale. It’s exciting to expand our
assortment and bring customers more choice when it comes to furnishing their home, big or small.”
Adding soul and warmth to the home, the new pieces celebrate classic handmade craftsmanship, reflecting the brands heritage and
touching on global and historic references. Many of the items, including select furniture pieces, are available to ship directly
via UPS adding a level of ease, speed and convenience for customers.
Standout designs include the SoMa Sofa Collection ($699 - $1,759), the new upholstery assortment designed for smaller
spaces and flexible use featuring cushions that lift for additional storage access; the mango wood Alice Gateleg Table
($399) with extendable leafs and built-in shelving that creates an at-home bistro vibe; the Rainier Galvanized Cart ($99)
that offers flexible, moveable storage; and the functional, distressed steel Modular Clothes Rack ($249) as a open-air
alternative to closet storage.
The collection will be sold exclusively at 15 Pottery Barn Flagship stores including New York City, San Francisco Bay Area, Los
Angeles, Chicago, Atlanta, Houston, Miami, Denver, Portland, Orange County and San Diego. The entire assortment will be available
online at http://www.potterybarn.com/shop/new/small-spaces/
ABOUT POTTERY BARN:
Pottery Barn, a member of the Williams-Sonoma, Inc. portfolio of brands, is a premier specialty retailer for casual, comfortable
and stylish home furnishings. Key product categories include furniture, bedding, bath, rugs, window treatments, tabletop, lighting
and decorative accessories. Nearly all Pottery Barn products are designed in house and are exclusive to its catalogs, stores and
website. Pottery Barn currently has 198 retail stores in the United States, Canada and Australia and unaffiliated franchisees that
operate stores in the Middle East and the Philippines, as well as an ecommerce site at www.potterybarn.com. Pottery Barn provides complimentary design services and a comprehensive gift registry
program for weddings and other special events. Pottery Barn now offers products for all life stages and every room in the home
through Pottery Barn, Pottery Barn Bed and Bath, Pottery Barn Kids, and PBteen. The company is headquartered in San Francisco,
California.
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Pottery Barn
Jess Haro, 415-445-3535
JHaro@wsgc.com
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