A&W Becomes First National Burger Chain to Offer All-Day Breakfast
TORONTO, Jan. 26, 2017 /CNW/ - A&W Food Services of Canada
Inc.―Canada's original and fastest growing quick service burger chain, with over $1 billion in
annual sales―is adding all-day breakfast to its menu. All-day breakfast joins the all-day burgers A&W already serves at its
restaurants, and will feature A&W's handheld Bacon & Egger®, Sausage & Egger®, Cheese &
Egger® breakfast sandwiches and its Breakfast Wrap. All-day breakfast will be launching at A&W restaurants
starting February 27, 2017. This makes A&W the first national burger chain to offer all-day
breakfast at its restaurants.
"We take pride in listening to our guests at A&W," says Susan Senecal, President and Chief
Operating Officer, A&W. "We found that our guests were beginning to ask us to serve breakfast in the afternoon, and we
decided to try it out at 40 A&W restaurants as a test in early 2016. The response was tremendous, particularly from
millennials, and we know that breakfast is something Canadians don't limit to just the morning. We're thrilled that our guests
will soon be able to enjoy all-day breakfast coast-to-coast."
Simple Ingredients for a Great-Tasting Breakfast
A&W's serves fresh eggs from hens that are fed a diet without animal by-products and are raised without the use of
antibiotics, and bacon and sausage from pork that is raised without antibiotics. All of A&W's eggs, sausages and bacon are
farmed in Canada, and are cooked fresh throughout the day.
Looking for the perfect complement to your meal? A&W will also serve freshly brewed organic, Fair Trade, Van Houtte coffee and its famous, golden-brown hashbrowns as a part of its all-day breakfast menu.
About A&W
A&W Food Services of Canada Inc., home of Canada's best-tasting burger†, is 100
per cent Canadian owned and is one of the strongest brand names in the Canadian foodservice industry. A&W is the nation's
second largest hamburger restaurant company with more than 860 locations coast-to-coast. A&W Restaurants feature famous
trade-marked menu items such as The Burger Family®, Chubby Chicken®, and A&W Root Beer®.
A&W believes that sourcing simple, great-tasting ingredients, farmed with care is the right thing to do, and has been at the
forefront of the natural ingredient movement since the launch of its Ingredients Guarantee in 2013.
Since the launch, A&W has been on a journey to continue to improve the quality of its ingredients across the entire menu. It
was the first national quick service burger restaurant in Canada to serve beef raised without
the use of added hormones or steroids in 2013; chicken raised without the use of antibiotics and eggs from hens fed a vegetarian
diet without animal by-products in 2014; organic, Fair Trade coffee in 2015; and pork raised without the use of antibiotics in
2016.
©2016 A&W Trade Marks Limited Partnership
† 2016 BrandSpark International Best Restaurant Awards
SOURCE A&W Food Services of Canada Inc.
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