YETI Partners with Mood Media to Shape Revolutionary Customer Experience at Its First Retail Store
At a time when the staying power of brick-and-mortar stores faces a crossroads, YETI, the leading premium cooler and drinkware brand, has unveiled its first flagship store, a one-of-a-kind
retail environment that reflects the unique experience YETI customers bring to and expect from the iconic brand. Known for its
loyal fan base of outdoor enthusiasts, hunters, anglers, pit masters and ranchers, YETI brought in fellow Austin-based Mood Media, the world leader in elevating customer experiences, to help create a distinct, engaging atmosphere
for its patrons. This new interactive, creative retail space reflects YETI’s strong brand identity, its local Austin roots and
serves as a unique destination where customers want to spend time.
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Close up of the Ambassador Wall screens with stories on display (photo courtesy of YETI)
“YETI’s flagship is not a typical retail store. It is meant to inspire people to go out and enjoy the wild through the
experiential installations throughout the space,” said Tony Kaplan, YETI Director of Consumer Experience. “Mood Media helped us
design an authentic experience that allows our customers to interact with the YETI brand in a whole new way.”
Mood was responsible for installing the store’s innovative and brand-specific visual displays and sound systems to help capture
the YETI in-store experience.
These installations include:
- Multi-Zone Overhead Bose Music System for In-Store Music
- Samsung Visual Displays with Mood’s MVision Digital Signage Solutions throughout the store:
- Ambassador Wall Screens with stories on display – This is a true testament to how fun
and creative digital signage can be. The five-panel portrait screen displays images of YETI ambassadors. They might initially
appear to be still, but once watched closely, come to life with slight movements.
- YETI vs. Display with TV – This digital display, built into the side of an old caravan
door, showcases how tough and durable YETI coolers are, withstanding even the most extreme situations like explosions and
bear attacks, to name a few.
- YETI Bar with DIRECTV – The culture of YETI touches many different people and the
YETI Bar with DIRECTV allows these individuals an avenue to relax together, watch the big game and enjoy a beverage.
- YETI Presents Film Viewing Area – The YETI Presents content zone adds another
engaging component for their in-store customers. From skiing in the back country to surfing big waves in the ocean, this film
viewing area showcases visually dynamic, personal stories of YETI adventurers.
- Full Music Performance Stage: Sound & Lighting by Mood Media’s Technomedia
division – This fun, upbeat performance area highlights music, videos, and live shows to help entertain YETI
customers.
"Brick & Mortar retailers who understand and embrace the fact that consumers increasingly expect more experiential shopping
experiences will continue to thrive in the marketplace," said Ken Eissing, President, In-Store Media at Mood Media. "The store has
to be a physical and emotional manifestation of the brand, and the folks at YETI clearly get it. This collaboration was an exciting
opportunity for us to showcase the evolution of the customer experience and provide a glimpse into what the future of retail will
be."
About Mood Media Corporation
Mood Media (TSX:MM) is the global leader in elevating Customer Experiences. With more than 500,000 active client locations
around the globe, Mood combines sight, sound, scent, social mobile technology and systems to create greater emotional connections
between brands and consumers. Mood’s clients include businesses of all sizes and market sectors, from the world’s most recognized
retailers and hotels to quick-service restaurants, local banks and thousands of small businesses. For more details: www.moodmedia.com.
About YETI
Founded in Austin, Texas in 2006, YETI is a leading premium cooler and drinkware brand. The world’s top hunters, anglers,
outdoor adventurers, BBQ pitmasters, and ranch and rodeo professionals trust YETI to stand up to the world’s harshest conditions.
For more on the company and its full line of products and accessories, visit yeti.com.
Mood Media Corporation
Caroline Traylor, 512-583-9359
Caroline.traylor@moodmedia.com
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