Twentieth Century Fox and AMD Partner on “Alien: Covenant” and Launch “Meet Walter” Campaign
Twentieth Century Fox’s (FOX) much anticipated, action-thriller, “Alien: Covenant,” hitting theaters May 19th, marks
visionary director Ridley Scott’s return to the universe he created. Continuing to enthrall fans, FOX has tapped
Advanced Micro Devices (AMD) to be the official CPU/GPU partner for “Alien: Covenant” and today will release its
branded short, “Meet Walter” that stars Michael Fassbender as his character Walter. As the centerpiece of the #MeetWalter campaign,
this short introduces Walter, the latest synthetic android with intelligence powered by AMD (NASDAQ: AMD), RyzenTM and RadeonTM processors, and manufactured by the
film’s fictional corporation Weyland-Yutani.
The short, conceived by Ridley Scott and 3AM, produced by RSA Films with technology partner AMD and directed by Luke
Scott, showcases Walter as the world’s most advanced synthetic companion, created to serve and designed to help achieve a
better human experience with intelligence. As part of the campaign, a limited-edition poster debuts online and at SXSW, plus a
Twitter activation allows users to tweet #MeetWalter to receive a personalized video autoreply from Walter.
“Partnering with AMD, one of the world’s leading technology companies, for our film’s ‘Meet Walter’ campaign aligned perfectly
with our vision of the incredible potential of AI that Michael so wonderfully brings to life through Alien:
Covenant’s Walter,” said Ridley Scott. “In AMD we have a partner at the forefront of developing and implementing
artificially intelligent technologies, showcasing where the future of AI may well be heading. Bringing AMD into our longstanding
collaboration with 20th Century Fox on the Alien films is inspiring and exciting.”
“AMD is at the forefront of advancements in AI, machine learning and at developing technologies which are used every day,” said
Zachary Eller, Senior Vice-President, Marketing Partnerships. “Given their amelioration in these technologies, we knew this was the
perfect partnership for our film.”
“Once we saw the great connection between ‘Alien: Covenant’, the ‘Meet Walter’ short and AMD processor technologies, including
AMD SenseMI technologies in our new Ryzen processors, and our Radeon Instinct accelerators, this technology collaboration with
Twentieth Century Fox and Luke Scott was one we couldn’t resist,” said Jim Anderson, SVP & GM Computing & Graphics Business
Group.
“Alien: Covenant” follows the crew of a colony ship bound for a remote planet on the far side of the galaxy that discovers what
they think is an uncharted paradise, but is actually a dark, dangerous world. When they uncover a threat beyond their imagination,
they must attempt a harrowing escape. The ensemble cast includes Michael Fassbender (The “X-Men” Franchise), Katherine Waterston
(“Fantastic Beasts and Where to Find Them”), Billy Crudup (“Almost Famous”) and Danny McBride (“The Angry Birds Movie”). In
addition to directing, Ridley Scott serves as producer along with Mark Huffman, Michael Schaefer, David Giler and Walter Hill. The
screenplay is by John Logan and Dante Harper from a story by Jack Paglen and Michael Green.
CLICK HERE for the Alien: Covenant – Meet Walter piece
About 20 th Century
Fox
One of the world’s largest producers and distributors of motion pictures, 20th Century Fox produces, acquires
and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of
20th Century Fox Film: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International
Productions, and Twentieth Century Fox Animation.
About AMD
For more than 45 years AMD has driven innovation in high-performance computing, graphics and visualization technologies ― the
building blocks for gaming, immersive platforms, and the datacenter. Hundreds of millions of consumers, leading Fortune 500
businesses and cutting-edge scientific research facilities around the world rely on AMD technology daily to improve how they live,
work and play. AMD employees around the world are focused on building great products that push the boundaries of what is possible.
For more information about how AMD is enabling today and inspiring tomorrow, visit the AMD (NASDAQ: AMD) website, blog, and Facebook and Twitter pages.
Twentieth Century Fox:
Nathan Marcy
310-369-2312
Nathan.Marcy@fox.com
or
AMD:
Vijay Lalwani
646-893-4561
vijay@48communications.com
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