Integrations with Sharethrough, TripleLift and Ligatus Solidify The Unified Platform as Industry Leader in Programmatic
Buying
LOS ANGELES, CA--(Marketwired - Mar 15, 2017) - The Trade Desk, Inc.
(NASDAQ: TTD), a global technology platform for buyers of advertising, today announced the expansion of its native offering to
include video and additional display inventory. Enhanced integrations with Sharethrough and TripleLift enable customers of The
Trade Desk to add native video to their digital media plans, executing and optimizing display, audio, video, mobile, and TV
through one unified programmatic platform. The Trade Desk is also offering new integrations with Ligatus to offer a more robust
selection of native display inventory at a global scale.
Unlike traditional pre-roll ads, native video is an ideal medium to show longer videos, empowering brands with a tool for more
amplified storytelling. Now through The Trade Desk platform, the duration of a native video ad can extend up to five minutes. The
native video integration also provides a title, description, and location for the video alongside relevant messaging in a
consumer's content feed.
"Highly targeted video ads in a native environment result in a better experience for the consumer, leading to higher brand
recall and engagement," said Jeff Green, Founder and CEO of The Trade Desk. "Our integration with Sharethrough and TripleLift
offers advertisers the ability to deploy native video programmatically, incorporating more integrated and captivating content
into their overall media plan, through one dashboard."
The Trade Desk expands its native offerings at a time when advertisers plan to grow native programs as a vital part of their
broader media strategy. Recent
research found that 90% of US marketers and agencies have adopted or are beginning to adopt native advertising. Additionally,
eMarketer projects U.S. video
ad spend to reach $14.77 billion by 2019.
"With its integration with the Sharethrough Exchange, The Trade Desk's customers can purchase native video placements inside
the feeds of a curated network of over 1,200 premium publishers, comprised of some of the biggest names in publishing. We have
seen triple digit growth in instant play native video over the last 12 months; an integration with a company of the The Trade
Desk's caliber will quickly accelerate this growth and validate native video's potential," said Alex White, VP, Product Marketing
at Sharethrough.
"Now more than ever, consumers are showing they love engaging with digital video," said Ari Lewine, TripleLift Co-Founder and
Chief Strategy Officer. "At TripleLift, we believe that ads can be as beautiful and engaging as the best content on the web,
which is why we are thrilled to announce our native video partnership with The Trade Desk. Now the world's largest programmatic
buyers can integrate their video content directly into the feeds of premium publishers with ease and scale."
"The Trade Desk's clients will now have access to Europe's largest premium native ad supply. Our network consists of more than
1,400 hand-picked, high-quality publishers that offer a brand-safe environment. On the other side, Ligatus publishers will
benefit from additional campaigns and many new brands that trust The Trade Desk's leading DSP," said Klaus Ludemann, CEO at
Ligatus.
The Trade Desk's platform extends across display, video, mobile, audio and TV to offer precision targeting across every
channel. The unification of native video empowers holistic campaign planning and execution on one platform.
To learn more, please visit: http://www.thetradedesk.com/native.
About The Trade Desk
The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service,
cloud-based platform, ad buyers can create, manage, and optimize more expressive data-driven digital advertising campaigns across
ad formats, including display, video, audio, native and, social, on a multitude of devices, such as computers, mobile devices,
and connected TV. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning
capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk
has offices across the United States, Europe, and Asia.
About Sharethrough
Founded in 2008, Sharethrough is the leading global native advertising platform, helping publishers maximize
revenue and brands earn meaningful attention by powering ads that fit into -- rather than interrupt -- the audience experience.
Sharethrough's flagship product, Sharethrough for Publishers (SFP), is a native advertising Supply Side Platform used by the
world's largest publishers to power their complete monetization strategy for in-feed native ad inventory across mobile, tablet
and desktop. Sharethrough is headquartered in San Francisco, with offices in New York, Chicago, Los Angeles, Austin, Detroit,
London, Tokyo and Toronto.
About TripleLift
TripleLift is the industry's first and largest native programmatic advertising platform. The company's
technology allows brands to amplify their content through in-feed native ads that match the unique look and feel of thousands of
publishers. Publishers leverage TripleLift's technology to create a new revenue stream through monetizing their in-feed
inventory. For more information about TripleLift, please visit triplelift.com.
About Ligatus
Ligatus is the leading Native Advertising Solutions provider for Publishers and Advertisers. Ligatus offers
Publishers a powerful native Supply Side Platform (SSP) along with consulting services, to generate the best revenues coming from
high-quality brands. The company helps Advertisers reach, engage and convert their target audience with advanced dynamic
algorithms that are integrated into their proprietary Demand Side Platform (DSP) or through the preferred native DSPs connected
to Ligatus. For more information please visit: www.ligatus.com.