Planters Invites Coach Jim Harbaugh to “Shout For Nuts” in New Campaign
New campaign features Americans shouting about their love of Planters snack nuts, including Mixed
Nuts and Cashews, to satisfy cravings.
Today, Planters is launching “Shout For Nuts,” a new campaign that invites Americans to shout loud about their love of
craveable, delicious, fresh-roasted Planters mixed nuts, cashews and peanuts.
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170321005377/en/
Jim Harbaugh and Mr. Peanut participate in Planters 'Shout For Nuts' at Westfield Culver City. (Photo by Michael
Kovac/Getty Images for Planters)
To kick things off, Planters invited one of the best shouters they know, Coach Jim Harbaugh, to shout about his love of
Planters snack nuts alongside consumers at a “Shout For Nuts” vending machine in Los Angeles.
The “Shout For Nuts” vending machine, featured in the campaign videos, is modelled to look like a life-size can of nuts and
dispenses Planters nuts when people shout about their love of nuts into its decibel-measuring panel. The louder consumers
shout, whether “I love nuts” or “I love mixed nuts” or “I love Planters,” the more nuts it dispenses.
“Coach Jim Harbaugh is a longstanding fan of Planters and Mr. Peanut, so we thought he was a perfect partner to help
encourage other nut fanatics to shout their love for nuts,” said Camille Vareille, Head of Brand Building for Planters.
“Plus, he’s known for shouting on the sidelines, so we know just how loud he can get.”
Fans can view a video of Harbaugh’s “Shout For Nuts” experience on YouTube.
“I’ve been a fan of Planters nuts for years so I was very excited when I heard that all I have to do is shout for nuts –
something I’m already very good at,” said university football coach Jim Harbaugh. “The louder I shout, the more nuts I get. Sounds
like a pretty good deal to me.”
Planters, a brand known for satisfying salty cravings, created this program to address how cravings, however big or
small, make consumers feel. When you crave delicious, fresh-roasted nuts, sometimes you want to shout it loud.
The “Shout For Nuts” campaign will be brought to life across online video and social media. Consumers that want to “Shout For
Nuts” can also be on the lookout for the Planters NUTmobile as it travels across America. To find out when it’s in your
city, visit http://www.planters.com/nutmobile.
For more information on Planters, visit http://www.planters.com or find @MrPeanut on Twitter or on Facebook (MrPeanut).
ABOUT THE KRAFT HEINZ COMPANY
The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food and beverage company in North America and the
fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious
foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in
restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun,
Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer,
Philadelphia, Planters, Plasmon, Quero, Weight Watchers Smart Ones and Velveeta. The
Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit
www.kraftheinzcompany.com.
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Kraft Heinz
Lynne Galia, 847-646-4396
lynne.galia@kraftheinzcompany.com
or
Olson Engage
Alanna Glass, 312-854-8912
alanna.glass@olson.com
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