HALIFAX, NS --(Marketwired - April 03, 2017) - DHX Media (or the "Company")
(TSX: DHX.A) (TSX: DHX.B) (NASDAQ:
DHXM), the world's leading independent, pure-play children's content company, has signed a deal with Cartoon Network U.S.
for Mega Man, an original DHX Media co-production with Dentsu Entertainment USA, Inc. ("Dentsu Entertainment"). The new
series has also been picked up by DHX Media's Family CHRGD for Canada. Based on the legendary Capcom Mega Man video game
franchise, the 3D animated series goes into production this summer at DHX Media's Vancouver studio. Man of Action Entertainment
(Ben 10, Generator Rex, and the creators of the characters and team featured in Big Hero 6) will write and
executive produce the series in collaboration with DHX Media and Dentsu Entertainment.
DHX Media manages distribution and licensing rights worldwide, excluding Asia, for the new Mega Man series. Dentsu
Entertainment manages distribution and licensing in Asia.
Ken Faier, Executive Producer, Content at DHX Media, said: "We are thrilled that Cartoon Network has picked up the new
Mega Man series for its U.S. viewers. This deal points to the solid demand for our original kids' content, and
highlights the strength of our strategy of collaborating with leading industry peers such as Dentsu and Man of Action to refresh
evergreen properties for today's kids. Further, we believe Mega Man's incredible heritage and proven popularity also
positions the brand extremely well for longer term consumer product opportunities."
Yuichi Kinoshita, President and Chief Executive Officer, Dentsu Entertainment USA, Inc., said "Mega Man is a
unique and powerful character, whose positivity and youthfulness has made him beloved around the world for 30 years."
Aimed at kids 6 to 11, as well as their parents who grew up loving the video games, the new Mega Man animated series
will feature exciting new technologies and robots, as well as the introduction of Mega Man's alter-ego, Aki Light. Aki is a
normal, upbeat, schoolboy robot who has nano-core technology that allows him to transform into the mega powered super hero Mega
Man! With his Mega Buster arm cannon and iconic helmet, Mega Man battles the wickedest villains Silicon City has to offer.
Beloved characters, such as Mega Man's robotic dog, Rush, will return -- while new characters, like Mega Mini™ and Suna Light,
will make their debut!
The Mega Man franchise is grounded in a series of video games, first launched in 1987 by Capcom, featuring battles
fought by the eponymous blue robot protagonist and an ongoing cast of allies and enemies. The Mega Man multiverse has
spawned over 130 video games on multiple gaming systems, selling over 31 million copies worldwide, as well as a plethora of toys,
comics and collectibles. A highly rated Mega Man TV series was popular in the USA in the mid-1990s and aired on ABC
Family. The new animated Mega Man series focuses on a normal, upbeat schoolboy robot, who discovers that deep within his
programming lies secret protocols that can transform him into the powerful Mega Man. And, as the world's first robotic
super-hero, Mega Man must face the threats of Silicon City, while trying to preserve his secret identity and maintain a regular
robot boy life.
About DHX Media
DHX Media Ltd. (www.dhxmedia.com) is the world's leading independent, pure-play children's content company. Owner of the world's
largest independent library of children's content, at more than 12,500 half-hours, the Company is recognized globally for such
brands as Teletubbies, Yo Gabba Gabba!, Caillou, In the Night Garden, Inspector Gadget, Make It Pop, Slugterra and the
multiple award-winning Degrassi franchise. As a content producer and owner of intellectual property, DHX Media delivers
shows that children love, licensing its content to major broadcasters and streaming services worldwide. Through its subsidiary,
WildBrain, DHX Media also operates one of the largest networks of children's content on YouTube. The company's robust consumer
products program generates royalties from merchandise based on its much-loved children's brands. Headquartered in Canada, DHX
Media has offices in 15 cities globally, and is listed on the Toronto Stock Exchange (DHX.A and DHX.B) and the NASDAQ Global
Select Market (DHXM).
About Dentsu Entertainment USA, Inc.
Dentsu Entertainment USA, Inc. was formed in 2010 as a wholly owned subsidiary of Dentsu Inc. (Tokyo Stock Exchange, Code 4324).
Dentsu Inc. is the world's largest advertising agency, and a leading producer of Japanese animation, with approximately 55,000
full-time employees and more than 800 subsidiaries and affiliates worldwide. Dentsu Entertainment USA develops original animation
programming and media content for domestic and international markets, and manages licensing programs for new and existing
properties. Current projects include production of the new Mega Man™ animated TV series. Past projects include YO-KAI
WATCH™ and LBX™ (a.k.a." Little Battlers eXperience"), both highly successful animation, video game and toy franchises; Deltora
Quest®, a 52-episode animated series airing globally, and based on the international top-selling fantasy-adventure book series of
the same name; and Monsuno®, an innovative toy line and animated boys action adventure series currently airing on Nicktoons and
free-to-air channels in more than 150 countries. Dentsu Entertainment USA is headquartered in Santa Monica, CA. For more
information, please visit www.dentsuent.com
About Man of Action Entertainment
Man of Action Entertainment are Joe Casey, Joe Kelly, Duncan Rouleau and Steven T. Seagle, the writers' collective behind comic's
largest franchise characters as well as original characters published by their imprint at Image Comics. Their creations include
Ben 10, the $4.5 billion boys' action franchise for which they're executive producing a new iteration, and Generator
Rex, both for Cartoon Network. Dentsu handpicked them to create, write and executive produce the all-new Mega Man
series. They also launched Disney XD's Marvel's Ultimate Spider-Man and Marvel's Avengers Assemble as
EXP/writers. Man of Action created the characters and team featured in Big Hero 6, Disney/Marvel's Academy
Award®-winning feature. In addition to creating successful video games, toy lines and comic books, Man of Action are the
creator/producer/writers of current and upcoming feature films and live-action TV series based on their original comic books and
graphic novels including I Kill Giants, Officer Downe, Kafka, The Crusades and The Great
Unknown. http://manofaction.tv; http://www.Facebook.com/ManOfActionEnt; http://www.Twitter.com/ManOfActionEnt; http://instagram.com/ManOfActionENT
About Capcom
Capcom is a leading worldwide developer, publisher and distributor of interactive entertainment for game consoles,
PCs, handheld and wireless devices. Founded in 1983, the company has created hundreds of games, including best-selling franchises
Resident Evil ™, Street Fighter ™, Mega Man ™ and Devil May Cry ™. Capcom maintains
operations in the U.S., U.K., France, Germany, Tokyo, Hong Kong and Korea, with corporate headquarters located in Osaka, Japan.
More information about Capcom and its products can be found at www.capcom.com or www.capcom-unity.com.
About Cartoon Network
Cartoon Network is Turner's global entertainment brand and the # 1 animation network in the U.S., offering the best in original
content for kids and families with such hits as, Adventure Time, The Powerpuff Girls, Steven Universe, We Bare Bears and
The Amazing World of Gumball. Seen in 192 countries and over 400 million homes, Cartoon Network inspires the next
generation of creators and innovators by engaging its audience at the intersection of creativity and technology. Its
award-winning pro-social initiative, Stop Bullying: Speak Up is an acknowledged and often used resource for kids and
adults looking for tools that can assist in dealing with the ongoing issue of bullying.
Turner, a Time Warner company, creates and programs branded news, entertainment, sports, animation and young
adult multi-platform content for consumers around the world. Turner brands and businesses include CNN/U.S., HLN, CNN
International and CNN.com, TBS, TNT, TCM, truTV, Cartoon Network, Boomerang, Adult Swim, Turner Sports, Bleacher Report,
FilmStruck, Super Deluxe, iStreamPlanet and ELEAGUE.
Disclaimer
This press release contains "forward-looking statements" under applicable securities laws with respect to DHX Media
including, without limitation, statements regarding timing of and certain other matters relating to the production of Mega
Man, consumer products opportunities with respect to Mega Man, the markets and industries in which DHX Media
operates, including demand for kids' content, the business strategies and operational activities of DHX Media, and the growth and
financial and operating performance of DHX Media. Although the Company believes that the expectations reflected in such
forward-looking statements are reasonable, such statements involve risks and uncertainties and are based on information currently
available to the Company. Actual results or events may differ materially from those expressed or implied by such forward-looking
statements. Factors that could cause actual results or events to differ materially from current expectations, among other things,
include delivery and scheduling risk associated with production, the Company's ability to execute and close licensing
transactions, and risk factors discussed in materials filed with applicable securities regulatory authorities from time to time
including matters discussed under "Risk Factors" in the Company's most recent Annual Information Form and annual Management
Discussion and Analysis, which also form part of the Company's annual report on Form 40-F filed with the SEC. These
forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to
reflect new events or circumstances, except as required by law.
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