Perficient Digital Receives Internet Advertising Competition Awards for Carhartt, The Henry Ford
Websites
Perficient, Inc. (NASDAQ: PRFT) (“Perficient”), the leading digital transformation consulting firm serving
Global 2000® and other large enterprise customers throughout North America, today announced that its digital agency, Perficient Digital, has won two Internet Advertising Competition (IAC) awards from the Web Marketing Association (WMA) for innovative digital
experiences on behalf of Carhartt, the workwear clothing company, and The Henry Ford history museum.
Perficient Digital was honored in the Best Fashion or Beauty Website category for designing and developing the Carhartt’s Fall 2016 Lookbook microsite. The experience employs full-screen video, product and lifestyle
galleries, macro-detail photography, animated GIFs, and insider quotes to showcase to fashion reporters and other media
representatives Carhartt’s seasonal products and tell the story of innovation behind each product.
The agency also won in the Best Non-Profit Website category for its work on TheHenryFord.org, the digital presence for The Henry Ford, a large indoor-outdoor museum history complex in
suburban Detroit. The website features more than 54,000 pages of rich visual design in a customer experience that is responsive
across several channels and devices. Robust search tools help simplify discovery of The Henry Ford’s 56,000 digital artifacts,
while narratives and videos help tell the story behind the artifacts, inventors, and inventions.
Perficient Digital’s efforts resulted in a 24 percent increase in online revenue for The Henry Ford, a 19 percent increase in
conversion rates, and an 11 percent increase in online visits.
“We are extremely proud of the recognition from the Web Marketing Association, and we deeply appreciate the continued high
regard from the web development community represented by these awards,” said Jay Gaines, agency general manager. “Perficient
Digital’s success is rooted in its ability to couple brilliant creative with the deep, broad technical expertise required for
implementation. The IAC Awards are further proof of our agency’s ability to deliver beautiful and effective customer experiences
for our clients.”
The IAC Awards highlight outstanding achievement in online advertising across 96 industries and nine formats including
newsletters, email, video, mobile promotions, and social media. IAC judges, comprised of professionals in the advertising and
Internet worlds, selected winners based on a submission’s creativity, innovation, impact, design, copywriting, and use of the
medium.
The WMA consists of internet marketing, online advertising, public relations, and top website design professionals who share an
interest in improving the quality of online advertising, internet marketing, and website promotion.
In addition to the IAC Awards, the Carhartt microsite built by Perficient Digital received a 2016 Online Media and Advertising
Award, and The Henry Ford site was honored with a 2016 WebAward and a 2017 Mid-Michigan Creative Alliance ADDY Award.
Perficient Digital comprises nearly 200 digital and brand strategists, designers, marketers, data analysts, and developers who
blend the strategic imagination of a digital agency with the deep technical acumen of Perficient’s established consultancy to
deliver exceptional customer experiences.
About Perficient
Perficient is the leading digital transformation consulting firm serving Global 2000® and enterprise customers throughout North
America. With unparalleled information technology, management consulting, and creative capabilities, Perficient and its Perficient Digital agency deliver vision, execution, and value with outstanding digital experience, business
optimization, and industry solutions. Our work enables clients to improve productivity and competitiveness; grow and strengthen
relationships with customers, suppliers, and partners; and reduce costs. Perficient's professionals serve clients from a network of
offices across North America and offshore locations in India and China. Traded on the Nasdaq Global Select Market, Perficient is a
member of the Russell 2000 index and the S&P SmallCap 600 index. Perficient is an award-winning Platinum Level IBM business
partner, a Microsoft National Service Provider and Gold Certified Partner, an Oracle Platinum Partner, an Adobe Premier Partner,
and a Platinum Salesforce Consulting Partner. For more information, visit www.perficient.com.
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Some of the statements contained in this news release that are not purely historical statements discuss future expectations or
state other forward-looking information related to financial results and business outlook for 2017. Those statements are subject to
known and unknown risks, uncertainties, and other factors that could cause the actual results to differ materially from those
contemplated by the statements. The forward-looking information is based on management’s current intent, belief, expectations,
estimates, and projections regarding our company and our industry. You should be aware that those statements only reflect our
predictions. Actual events or results may differ substantially. Important factors that could cause our actual results to be
materially different from the forward-looking statements include (but are not limited to) those disclosed under the heading “Risk
Factors” in our annual report on Form 10-K for the year ended December 31, 2016.
Perficient, Inc.
David Sheets, 314-529-3577
David.Sheets@perficient.com
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