Canada NewsWire
KELOWNA, BC, April 25, 2017
KELOWNA, BC, April 25, 2017 /CNW/ - Sun-Rype Products Ltd.
("SunRype") is taking a page out of its own rich history book with the launch of a new Premium Craft Apple Cider that harkens
back to the 1950s, when the iconic BC brand introduced Canada's first hard cider. The
package design features an adaptation of the retro SunRype logo, circa 1946, accented with a graphic representation of the
Okanagan Valley, where SunRype still calls home.
"SunRype Cider truly captures the essence of the Okanagan. It is made with only 100% BC apples, locally brewed in small
batches with the signature apple taste that SunRype does best," says Marketing Manager Kat Hillis. "But don't think it's
going to taste like the apple juice you grew up with - the profile is definitely all 'grown-up' and delivers a deliciously crisp,
dry, refreshing finish."
The ad campaign supporting this launch is aptly headlined 'It's about time'. After all, SunRype has been making great
things out of BC apples since 1946. SunRype Pure 'Blue Label' Apple Juice has been Canada's #1 selling apple juice for generations, and all that history and expertise meant it was only a
matter of time before the company rolled up its sleeves and crafted a cider to join in the growing craft cider market.
SunRype Cider will be sampling at a number of the events and venues to celebrate the third annual BC Cider week which runs
from April 28 th to May 7 th. More
information on venues can be found at the NorthWest Cider Association website at nwcider.com.
SunRype Premium Craft Cider contains 5.5% alcohol and is available in 473 mL tall cans at select private liquor stores in
BC. Product details including where to buy are available at SunRypeCider.ca.
About the Company
Sun-Rype Products Ltd., based in Kelowna, BC, is a manufacturer and marketer of food and
beverage products.
SOURCE Sun-Rype Products Ltd.
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