Engagement Approach Will Determine Insurer Success, Hears Guidewire Forum
Need to engage customers, agents and employees heralds new era of general insurance technology
Guidewire Software, Inc. (NYSE: GWRE), a provider of software products to general insurers, recently held its annual customer
Insurance Forum, this year in Paris. The event was attended by insurers from across Europe, representing business and IT functions.
It provided an opportunity for thought-leadership discussion, with a focus on current trends in Europe, and case studies on how
Guidewire customers are leveraging technology to adapt their business.
Marcus Ryu, chief executive officer, Guidewire Software, began by talking about the accelerating pace of change in the insurance
industry, and Guidewire’s focus on providing systems that enable insurers to meet users on his or her terms, by providing the
experiences and journeys they require. Ryu said that in today’s Era of Engagement connecting with the customer on their own
terms is fundamental to insurer differentiation. To this end, Guidewire’s focus is on designing for engagement through persona- and
journey-based solutions, with cohesive support for core operations, data and analytics, and digital engagement.
Keynote speakers presented on stage:
- AXA: Miriam Bouchebouba, P&C Chief Information Officer, described the first steps of a journey
towards AXA’s vision of moving from Payer to Partner. This vision is driven by a conviction that AXA should offer their
customers support before, during and after claims occur;
- Inspirational Speaker: Magnus Lindkvist, Futurist, posed questions about a range of current trends
and ideas, and what they mean for life, society and business. He argued that ultimately, creativity is better than competition,
and summed up by defining technology as taking something practical and making it magical;
- Admiral Group plc: Christophe Sanchez, CTO & Business Development Director – Europe, and
Costantino Moretti, CEO – ConTe, talked about the parallel greenfield and legacy system experiences of the French and Italian
subsidiaries (L’olivier Assurances and ConTe.it) in deploying the Guidewire platform; implementation took 9 months in France and
sixteen months in Italy;
- Aviva: James Russell, Programme Director, talked about Aviva’s Commercial lines transformation
journey, their approach to managing complexity, and what they learned: Keep things simple, understand where one size does not
necessarily fit all, and the importance of staying on the Guidewire upgrade path;
- Basler Versicherungen: Andreas Jud, Product Owner Migration, presented his company’s experience in
deploying Guidewire DataHub™, the first insurer in Europe to do so, and their approach to migrating motor policies, with more
than 340,000 migrated to date; and
- P&V Assurances: Marc Beaujean, Administrator and Board Member, described the impact of their
business transformation and the significance of organisational buy-in, digitalisation first, training and coaching, and technical
rollout. Since Guidewire ClaimCenter® deployment alone, productivity has increased by 30%+, with 50% now seen as a real
possibility.
“Increasingly, the insurers who engage most effectively with their users will be the winners,” said Marcus Ryu. “Guidewire
InsurancePlatform combines three elements – core operations, data and analytics, and digital engagement – working together to
enhance insurers’ ability to respond to industry changes and better engage and empower their customers, agents, and employees.”
About Guidewire Software
Guidewire delivers the software that general insurers need to adapt and succeed in a time of rapid industry change. We combine
three elements – core operations, data and analytics, and digital engagement – into a technology platform that enhances insurers’
ability to engage and empower their customers and employees. More than 300 general insurers around the world have selected
Guidewire. For more information, please visit www.guidewire.com. Follow us on twitter: @Guidewire_PandC.
NOTE: Guidewire, Guidewire Software, Guidewire ClaimCenter, Guidewire PolicyCenter, and Guidewire BillingCenter
are registered trademarks of Guidewire Software, Inc. in the United States and/or other countries.
onechocolate Communications
Daniel Couzens, +44(0)20 7437 0227
guidewire@onechocolatecomms.co.uk
or
Guidewire Software (UK) Ltd
Louise Bradley, +44 (0)7474 837 860
lbradley@guidewire.com
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