Orem, Utah, May 11, 2017 (GLOBE NEWSWIRE) -- Orem, Utah – May 11, 2017 – The Coca-Cola Company (NYSE:KO) has become the
exclusive distributor for the new Blendtec Nitro Blending System, which is the first commercial blending technology to incorporate
a commercial jarless design – blending right in the same disposable cup handed to the customer. It’s engineered to make blended
beverage service faster and more efficient than ever before.
The Coca-Cola company accepted its new role based on successful demonstrations and comprehensive field testing of Blendtec’s
revolutionary new technology, which eliminates nearly all product waste while providing a smooth, appealing blend in just seconds.
The Nitro Blendtec System is perfect for Coca-Cola’s Minute Maid concentrates, frozen fruit, ice, and water.
Tom Dickson, founder and CEO of Blendtec, says the jarless blending solution is what commercial customers have been waiting for.
“The Nitro System really is the holy grail of commercial blending,” said Dickson. “Simply place the ingredients directly in the
cup, blend and serve. We call it from cup to customer, and we’re thrilled to have Coca-Cola as the Nitro System’s preferred
distributor.”
Innovative solutions such as the Nitro System have always been a big part of Blendtec’s explosive growth among smoothie shops,
coffee houses, and other eateries. “Blendtec’s passion in continuing to power successful businesses has again created another
versatile and reliable product that will produce an outstanding ROI for commercial businesses needing the highest standards of
blending,” says Brent Linde, SVP of Global Sales and Product Development.
Blendtec will provide demonstrations of the Nitro System at the NRA Show, booth #3672, May 20-23 in Chicago, Illinois.
About Coca-Cola
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and
still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our
company’s portfolio features 20 billion-dollar brands, 18 of which are available in reduced-, low- or no-calorie options. Our
billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del
Valle, Georgia and Gold Peak. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling
and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day.
With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our
environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the
communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more
than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at
twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at
www.linkedin.com/company/the-coca-cola- company.
About Blendtec
Blendtec manufactures commercial blenders and dispensers for the foodservice industry, as well as commercial-grade blenders and
appliances for home use. The award-winning Will It Blend?® Internet video series (willitblend.com) demonstrates the amazing
performance of Blendtec’s blender technology and has raised awareness across the globe of the Blendtec brand. Sold in 90 countries,
Blendtec products offer solutions for blending needs in both homes and businesses. For more information go to
blendtec.com/commercial, or call Blendtec directly at 800-BLENDTEC.
Contact
Charles Showell
Global Commercial Sales Director
cshowell@blendtec.com
Attachments:
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/99c201ee-e449-4807-a06f-5618a852c985
Jody Birch Avalaunch Media 877.873.9298 jody@avalaunchmedia.com Charles Showell Blendtec cshowell@blendtec.com
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