Viacom and Altice USA Announce Advanced Advertising and Content Distribution Partnership
Viacom Inc. (NASDAQ:VIAB)(NASDAQ:VIA) and Altice USA today announce a multi-year partnership that includes advanced advertising
and content distribution agreements.
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Viacom and Altice USA will create an unprecedented, industry-leading partnership that combines Altice USA’s unique audience
data, multi-screen advertising platforms, measurement and analytics capabilities with Viacom’s advanced advertising offerings to
deliver local and national advertising across multiple screens, including TV, mobile, tablet and desktop.
The content distribution arrangement includes an early carriage renewal of Viacom’s premier networks in the Optimum system and
the return of a number of Viacom networks in Suddenlink systems, as well as additional rights for the distribution
of multi-platform, digital and next-generation Viacom content including select virtual reality and 4K for Altice USA’s current
and future customer offerings. Viacom’s networks include Nickelodeon, Comedy Central, MTV, BET, Nick Jr., VH1, Spike
(which will be rebranded as the Paramount Network in 2018), TV Land, and CMT, among others.
Tom Gorke, Executive Vice President, Content Distribution at Viacom, said, “We are delighted to extend
and strengthen our successful relationship with Altice USA, ensuring that loyal fans across the country will have access
to Viacom’s must-see content. These agreements demonstrate our commitment
to collaborating on next-generation solutions that provide a
better experience for viewers and exciting new business opportunities for our
partners. Altice USA has a strong growth strategy, fueled by the delivery of outstanding content on an outstanding
network, and we are proud to play a role in their next chapter.”
Michael Schreiber, Chief Content Officer, Altice USA said, “We are pleased to establish a new partnership between Altice USA and
Viacom. Our joint efforts to find flexible and creative solutions will benefit Altice USA's customers as we look to provide the
best video experience in our markets, build on our innovative data-driven advertising capabilities, and provide our customers with
access to Viacom’s marquee programming."
Terms of the deals were not disclosed.
About Viacom
Viacom is home to premier global media brands that create compelling television programs, motion pictures, short-form content,
apps, games, consumer products, social media experiences, and other entertainment content for audiences in more than 180 countries.
Viacom's media networks, including Nickelodeon, Comedy Central, MTV, Spike, BET, Nick Jr., VH1, CMT, TV Land, Nick at Nite, Logo,
Nicktoons, TeenNick, Channel 5 (UK), Telefe (Argentina) and Paramount Channel, reach over 3.9 billion cumulative television
subscribers worldwide. Paramount Pictures is a major global producer and distributor of filmed entertainment.
For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom's blog at blog.viacom.com and Twitter feed at www.twitter.com/viacom.
About Altice USA
Altice USA, the U.S. business of Altice N.V. (Euronext:ATC, ATCB), is one of the largest broadband communications and video
services providers in the United States, delivering broadband, pay television, telephony services, Wi-Fi hotspot access,
proprietary content and advertising services to approximately 4.9 million residential and business customers across 21 states
through its Optimum, Lightpath and Suddenlink brands. To learn more, visit alticeusa.com.
Media
Viacom
Jeremy Zweig, 212 846-7503
jeremy@viacom.com
or
Altice USA
Lisa Anselmo, 516-803-2362
lisa.anselmo@alticeusa.com
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