WEST ELM WORKSPACE WITH INSCAPE AND GENSLER INTRODUCE THE CONDUIT SYSTEM AT NEOCON 2017
Two Industry Leaders Collaborate to Improve Workplace Wellness and Productivity by Harnessing Expert
Research and Market Expertise
West Elm Workspace with Inscape, the brand celebrated for bringing its residential sensibility to the modern office space, has
partnered with world-renowned design firm Gensler to introduce the Conduit System, an innovative office system offering flexibility
and choice in its configurable solutions. The debut of the Conduit System at NeoCon 2017 demonstrates West Elm and Gensler’s
commitment to collaboratively harness their industry leading research and market expertise to meet the needs of the changing
workplace ecology.
“The Conduit System is a truly flexible office solution that addresses today’s workplace trends by creating unique user
experiences and combining functionality with warmth and versatility,” said Catherine Schwartz, senior vice president of West Elm
Workspace. “It has been an exciting opportunity to partner with Gensler and tap into their expert knowledge of workplace design and
‘in the field’ experience.”
“From our initial conversations with West Elm it was clear that we shared a vision that held game-changing opportunities for the
workplace,” said Andy Cohen, Gensler’s co-CEO. “Because our design solutions are rooted in our industry-leading global workplace research, we can deliver designs that support how people do their best, most productive work at
the office.”
A cornerstone of the Conduit System’s development was the comprehensive research findings from Gensler’s proprietary series of
global workplace surveys including the 2016 U.S. Workplace Survey and West Elm Workspace’s research directed by Plastarc, a social research and design
consultancy. Gensler’s Workplace Surveys found that individual control of one’s workspace—no matter how open—is a key contributor
to employee satisfaction, performance and innovation. Concurrently, West Elm Workspace’s research identified the need to address
the total well-being of today’s office employee, creating environments and product solutions that benefit the worker’s physical,
emotional and psychological well-being.
The Conduit System is the realization of this research – distinctive residential sensibility that meets stringent commercial
standards. With the Conduit System, West Elm Workspace and Gensler have landed upon unique design elements and features
including:
- Flexibility: The ultimate space planning solution, Conduit System allows organizations and
individuals to create environments for both concentrated work and cross-functional collaboration and congregation. The system
provides options to help clients temper visual and sound disturbances in this age of the open office plan.
- Configurability: Its highly configurable components allow businesses to design branching
systems with versatile work zones as well as the ability to reconfigure the same product suite into traditional benching layouts
with ease.
- Residential Sensibility: A unique combination of mixed materials offer choice in a variety of
styles and design aesthetics—from brass detailing with modern influences to a spectrum of fabrics, textiles and work surfaces in
both laminate and veneer.
- Power: The wholly integrated Power Wall helps create workspaces untethered from fixed power
alternatives while a robust electrical connection under the work surface minimizes the number of plugs running to the wall from
the desk. The Power Wall’s top rail serves as a universal bracket system that allows the Conduit System to grow and change over
time with the addition of accessories such as shelves, lighting and coat racks.
- Enhancements: Integrated enhancements permit customization such as freestanding carrels that
create zones for concentration without posing a visual distraction. The carrel allows users to focus on work near his or her desk
with the option to move it to another location, putting the user in control of their work environment. Additional enhancements
include height adjustable work surfaces and privacy screens that address a user’s desire to personalize his or her
workstation.
The complete Conduit System will be on view at NeoCon 2017 in Chicago June 12-14 at the West Elm Workspace with Inscape showroom
#11-91 (Merchandise Mart). A temporary offsite location near the Mart, 444 W Lake Street, Flr 47, will offer a comprehensive look
at the West Elm Workspace with Inscape 2017 products and solutions. For more information on the West Elm Workspace with Inscape and
Gensler Conduit System visit westelmworkspace.com and follow @westelmworkspace on Instagram.
About West Elm
Headquartered in Brooklyn, NY since 2002, West Elm opened its first store in DUMBO, the neighborhood it still proudly calls
home. With a mission of harnessing the power of design and human connection to enrich lives, everything West Elm does is designed
to make an impact in everyday life, from creating unique, affordable designs for modern living and commitment to Fair Trade
Certified, from LOCAL and handcrafted products to community-driven collaborations and events. The brand operates 99 retail stores
in the United States, Australia, Canada and the UK, ships internationally to customers around the world and operates stores in
Mexico, the Middle East and Philippines through unaffiliated franchisees. In addition to home furnishings retail, West Elm operates
West Elm Workspace in the commercial furnishings industry and announced its expansion into the travel and hospitality industry with
the launch of West Elm Hotels. West Elm publishes the blog Front+Main and is part of an active community on Facebook, Instagram,
Pinterest, Twitter and YouTube. West Elm is a member of the Williams-Sonoma, Inc. portfolio of brands.
About Inscape
Inscape, an award-winning designer and manufacturer of office furniture, has been initiating change in workspace design for the
past 125 years. With an emphasis on quality, innovation, technical design and unparalleled delivery and service, Inscape has been
consistently awarded for its design, including 4 Gold and 1 Silver Best of NeoCon Awards at NeoCon 2014, North America's largest
design exposition and conference for commercial interiors. Inscape collaborates with leading European partners and manufactures
their designs in North American facilities. Their systems, storage, seating and wall solutions delight users, foster agility and
empower technology in the workplace. Flexible and designed for sustainability, Inscape products enable easy customization and
readily adapt to keep pace with changing needs in the workplace. For more information visit inscapesolutions.com
About Gensler
Gensler is a global architecture, design and planning firm with 44 locations and more than 5,000 professionals
networked across Asia, Europe, Australia, the Middle East and the Americas. Founded in 1965, the firm serves more than 3,500 active
clients in virtually every industry. Gensler designers strive to make the places people live, work and play more inspiring, more
resilient and more impactful.
West Elm
Andrés (Dru) Ortega, 718-780-0452
AOrtega2@wsgc.com
or
Good Word PR
Dania Ahmad, 347-689-9959
dania@goodwordpr.com
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