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WEST ELM TO OPEN FIRST STORE IN PHOENIX JUNE 29

WSM | June 15, 2017

WEST ELM TO OPEN FIRST STORE IN PHOENIX JUNE 29

Showcases 10 Arizona-based Makers as Part of West Elm LOCAL Program

West Elm announced today that its first Phoenix store, located at 100 E. Camelback Rd in the revitalized Uptown Plaza shopping center, will open Thursday, June 29 at 10 a.m. The 11,000 sq. ft. location will bring approximately 30 jobs to the area. With a commitment to building communities, West Elm will curate an assortment of local products highlighting 10 Arizona-based makers and designers alongside the store’s fall assortment. Additionally, West Elm at Uptown Plaza will offer West Elm Style + Service to support customers in their journey to express their personal style at home.

“In the late 1950s, Uptown Plaza stood as the harbinger of retail shopping centers, once heralded for offering customers the amenities and conveniences that were ahead of its time,” said West Elm president Alex Bellos. “We are proud to be a part of the continued revitalization of this iconic mid-century modern shopping destination, and look forward to supporting Uptown Plaza’s celebration of small businesses, local artists and the North Central Phoenix community.”

A selection of locally made products by 10 Arizona-based makers and artisans will be a part of West Elm Phoenix at Uptown Plaza LOCAL assortment including:

Celine + Kate: Handmade pillows and linens created with eco-friendly ink
Chase Warren Designs: Contemporary handcrafted furniture
Citizen Home Decor: Handmade wooden wall decor accessories
Lettercraft: Laser cut wood gifts and decor
MB Art Studios: Screen printed, Scandinavian-influenced ceramic pieces
Nanogram: Laser-engraved wood accessories
Paige Poppe: Watercolor prints inspired by the Arizona landscape
Strange Birds Designs: Hand-designed greeting cards
Woven by Ro: Macrame hanging wall art and planters
Zaaina: Beauty products made with 100% natural ingredients

Prior to its restoration in 2014, Uptown Plaza was a 1950s landmark destination, rich in design with exposed brick walls and metal canopies. West Elm Phoenix pays homage to the area’s mid-century modern heritage by incorporating motifs from the era into the store’s architectural details, such as a sculptural assemblage that decorates the back cash wrap with a cube-in-cube pattern made from locally sourced, weathered grey poplar reclaimed from rural fencing.

West Elm will co-host a private pre-opening celebration on Wednesday, June 28 from 6 p.m. - 8 p.m. with Robert and Christina Martinez, the Phoenix-based creators of the lifestyle blog New Darlings (Instagram: @NewDarlings). Phoenix residents are invited to enter the West Elm sweepstakes* offering local customers a chance to win a $2,000 gift card and an invitation to Wednesday’s private, pre-opening celebration. A portion of the pre-opening proceeds will benefit Artlink, a local nonprofit that promotes the arts as central to the development of Phoenix by connecting artists, businesses, and communities. To celebrate the opening of West Elm Phoenix on Thursday, June 29, West Elm will partner with Phoenix-based artist Paige Poppe to design a limited edition tote bag presented to the first 300 shoppers with a $50 minimum purchase.

For up-to-date information on in-store promotions and events, customers are encouraged to “like” the West Elm Phoenix store on Facebook: www.facebook.com/westelmphoenix and follow the store on Instagram: @westelmphoenix. West Elm Phoenix is open Sunday - Wednesday 10 a.m. - 8 p.m., and Thursday - Saturday 10 a.m. - 9 p.m. The store’s address is 100 E Camelback Rd. Suite 148, Phoenix, AZ 85012 and the phone number is (602) 279-0716. Applicants interested in joining the West Elm Phoenix team are encouraged to e-mail WestElmStores@wsgc.com.

*Open only to residents that live within the Phoenix, AZ area. Official rules of the sweepstakes can be found on the Phoenix Sweepstakes page.

About West Elm

Headquartered in Brooklyn, NY since 2002, West Elm opened its first store in DUMBO, the neighborhood it still proudly calls home. With a mission of harnessing the power of design and human connection to enrich lives, everything West Elm does is designed to make an impact in everyday life, from creating unique, affordable designs for modern living and commitment to Fair Trade Certified, from LOCAL and handcrafted products to community-driven collaborations and events. The brand operates 99 retail stores in the United States, Australia, Canada and the UK, ships internationally to customers around the world and operates stores in Mexico, the Middle East and Philippines through unaffiliated franchisees. In addition to home furnishings retail, West Elm operates West Elm Workspace in the commercial furnishings industry and announced its expansion into the travel and hospitality industry with the launch of West Elm Hotels. West Elm publishes the blog Front+Main and is part of an active community on Facebook, Instagram, Pinterest, Twitter and YouTube. West Elm is a member of the Williams-Sonoma, Inc. portfolio of brands.