Marchex Announces New Integrations in Adobe Analytics Cloud to Drive Better Insights for Marketers
New integrations help marketers acquire and retain more of their best customers
Marchex (NASDAQ: MCHX), a mobile advertising analytics company, today announced new integrations with Adobe
Analytics Cloud to enable marketers to both increase sales and retain customers by better understanding how customers and prospects
interact with their brands. The company also announced its promotion to Business partner in the Adobe Exchange partner program for
Adobe Experience Cloud.
“Today’s modern marketers are responsible for more than just driving leads. They are on the hook for delivering
revenue—optimizing their marketing spend to customize and accelerate the buyer’s journey,” said Sundi Raman, Director of Product
and Engineering at Marchex. “That makes the ability to measure and gain insights from phone call interactions, or an omnichannel
view, critical to developing and evolving a successful marketing strategy. Marchex’s new integrations in Adobe Analytics Cloud
provides brands with a holistic view of customer interactions, which enables marketers to engage and influence consumer purchase
behavior with targeted content.”
A recent study by BIA/Kelsey suggests that phone calls to businesses via smartphones will exceed 100 billion this year. With
Marchex’s Omnichannel Analytics Cloud products and its identity resolution service – Marchex Audience Graph – marketers have a
one-stop shop where they can mine real-time, offline consumer intent from calls, and store and activate that data using Adobe
Experience Cloud components. A few scenarios include:
- Personalization – Marketers can leverage Marchex’s integrations with Adobe Analytics Cloud and
Adobe Target, part of Adobe Marketing Cloud, to personalize website offers to drive incremental revenue.
- Remarketing – With Marchex’s Adobe Analytics Cloud integration, marketers can build audience
segments based on specific products or offers mentioned during a phone call to orchestrate cross-channel hyper-targeted campaigns
using Adobe Campaign. This includes the ability to remarket to callers who showed interest for a particular product or offer over
the phone.
- Retention – Marketers can add caller sentiment data to Adobe Analytics Cloud to understand the
potential for customer churn and drive brand loyalty by resolving service complaints over the phone.
“By leveraging Marchex and Adobe, brands can connect digital behaviors with offline transactions from calls and stores in order
to produce highly personalized and impactful campaigns,” said Raman. “Adobe Experience Cloud is purpose-built to help brands
orchestrate great customer experiences, including offline actions and insights. We are proud to be a Business partner in the Adobe
Exchange partner program and look forward to continuing our relationship with Adobe.”
“Having a comprehensive view of every customer interaction is imperative for businesses in today’s digital age,” said Cody
Crnkovich, head of platform partners and strategy, Adobe. “With Marchex’s integrations in Adobe Experience Cloud, customers have
another great option to improve visibility into the customer experience for companies driving phone calls.”
Marchex announced an integration last May between Marchex Search Analytics and Adobe Advertising Cloud. Marchex Search Analytics
delivers automated insights on every phone call directly into Adobe Advertising Cloud for each keyword, including call outcomes and
Interactive Voice Response (IVR) inputs. These insights allow marketers to properly automate paid search bidding by allocating
budgets towards keywords that best drive over-the-phone purchases.
About Marchex
Marchex is a mobile advertising analytics company that connects online behavior to real-world, offline actions.
By linking critical touchpoints in the customer journey, Marchex’s products enable a 360-degree view of marketing effectiveness.
Brands and agencies utilize Marchex’s products to transform business performance.
Please visit www.marchex.com, www.marchex.com/blog or @marchex on Twitter (Twitter.com/Marchex), where Marchex discloses material information from time to
time about the company, its financial information, and its business.
About Adobe Experience Cloud
Adobe Experience Cloud is a comprehensive set of cloud services designed to give enterprises everything needed to deliver
exceptional customer experiences. Comprised of Adobe Marketing Cloud, Adobe Advertising Cloud and Adobe Analytics Cloud, Experience
Cloud is built on the Adobe Cloud Platform and integrated with Adobe Creative Cloud and Document Cloud. Leveraging Adobe Sensei’s
machine learning and artificial intelligence capabilities, Adobe Experience Cloud combines world-class solutions, a complete
extensive platform, comprehensive data and content systems, and a robust partner ecosystem that offer an unmatched expertise in
experience delivery.
Marchex, Inc.
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ir@marchex.com
or
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