ICF Olson Earns Multiple Awards at Cannes Lions Festival of Creativity
Agency Wins Gold and Bronze Lions for Campaigns Supporting Kraft and Paqui
ICF (NASDAQ:ICFI), a consulting and technology services provider to commercial and government clients around the world,
announced today that ICF Olson’s public relations and social agency, Olson Engage, was recognized with multiple awards at the Cannes
Lions International Festival of Creativity. The agency earned a Gold Lion and two Bronze Lions for campaigns supporting Kraft
Macaroni & Cheese and Paqui Chips.
“The Lions are among the most prestigious awards in our industry and we’re thrilled to receive this recognition on behalf of our
teams, our clients and our partner agencies,” said Louise Clements, executive vice president of ICF Olson. “We’re bringing first-class creative, digital and
marketing capabilities together to produce campaigns that get attention and drive results, and we’re pleased to receive these
sought-after industry honors.”
The “New and Not Improved” campaign for Kraft Macaroni & Cheese received a Gold Lion in the Direct Lions for its
response-driven and relationship-building creativity, and a Bronze Lion in the Integrated Lions for its creative aspects. Paqui’s
One-Chip Challenge received a Bronze Lion in the Promo & Activation Lions category. The campaign raised awareness of the new,
boldly flavored chip brand by selling the spiciest chip in the world in an individual, coffin-shaped box. A national media
phenomenon ensued as consumers and media took the challenge for themselves.
The Cannes Lions International Festival of Creativity is the creative communications industry’s premier celebration of
ingenuity, creativity and innovation. The Lion is recognized globally as the highest award for creative excellence in
communications.
One of the world’s top 50 agency companies, ICF Olson is purpose-built for new realities facing clients, ICF Olson boasts
uniquely broad and deep expertise across the entire spectrum of marketing services and has been recognized with numerous top
industry accolades including the SABRE Awards, Shorty Awards and One Show. ICF Olson was named a PRWeek’s Outstanding Midsize
Agency finalist and the Holmes Report’s Creative Agency of the Year.
For More Information
About ICF
ICF is a global consulting and technology services provider with more than 5,000 professionals focused on making big things
possible for our clients. We are business analysts, policy specialists, technologists, researchers, digital strategists, social
scientists and creatives. Since 1969, government and commercial clients have worked with ICF to overcome their toughest challenges
on issues that matter profoundly to their success. Come engage with us at icf.com.
ICF
Erica Eriksdotter, +1-703-934-3668
erica.eriksdotter@ICF.com
View source version on businesswire.com: http://www.businesswire.com/news/home/20170710006217/en/