OXNARD, Calif. and TEL AVIV, Israel, July 11, 2017 (GLOBE NEWSWIRE) -- CURE Pharmaceutical (OTCQB:CURR), (“CURE”), a leading
disruptive drug delivery technology and pharmaceutical cannabinoid molecule development company and Therapix Biosciences
(Nasdaq:TRPX), ("Therapix"), a specialty clinical-stage pharmaceutical company dedicated to the development of cannabinoid-based
drugs headquartered in Israel, announced today that they signed a memorandum of understanding (MOU) to enter into a research
collaboration with Israel’s largest and leading private medical services centers, Assuta Medical Centers, Ltd., (“Assuta”). The
Companies will collaborate to advance, research, develop and commercialize potential therapeutic products in the fields of
personalized medicine and cannabinoids.
“As CURE focuses on targeting unmet needs in traditional pharmaceutical markets that could be disrupted by cannabinoid-based
options, we are continuously looking to help bring new therapeutic cannabinoid-based products to market and further efforts toward
the creation of personalized medicine,” said Robert Davidson, CEO of CURE Pharmaceutical. “Our new collaboration with Therapix and
Assuta, two leading companies in Israel, a country that is at the forefront of cannabinoid-based research in the world, is the
perfect place to start the development of these products.”
Dr. Ascher Shmulewitz, Chairman of Therapix, added, “CURE is the ideal partner for us to enter this promising field of
cutting-edge personalized cannabinoid-based therapeutics. This deal has all the signs of a fruitful venture.”
As agreed to in the MOU, the Companies intend to formalize the pooling of professional, scientific, financial resources and
expertise, in order to benefit from each of its respective advantages and capabilities to develop new therapeutic products in the
fields of personalized medicine and cannabinoids. Specifically, CURE and Therapix will provide support and expertise in the
development of pharmaceutical products, while Assuta will support the early research and development of potential projects through
its research and facilities.
“Assuta is happy to enter into the MOU with CURE and Therapix, and I am confident that the parties’ cooperation will be a
successful one, with many other projects to follow,” said Professor Ari Shamiss, CEO of Assuta. “This new collaboration is yet
another step Assuta is taking in the innovation world, and one of many steps to be taken by Assuta in the field of biopharma.”
About CURE Pharmaceutical
Headquartered in Oxnard, California, CURE Pharmaceutical (OTCQB:CURR) is a fully integrated specialty pharmaceutical/bioscience
company that leverages disruptive proprietary drug delivery technologies for a broad range of molecules serving the
biopharmaceutical, veterinarian, medical foods and pharmaceutical cannabis markets. CURE develops its patented and proprietary
delivery system (CureFilm™), the most advanced oral thin film on the market today, from its industry leading full service cGMP
manufacturing facility. The Company’s mission is to deliver proven drugs in a fast and efficient manner and to improve quality of
life.
For more information about CURE Pharmaceutical, please visit its website at www.curepharmaceutical.com.
About Therapix Biosciences Ltd.
Therapix Biosciences Ltd. (Nasdaq:TRPX) is a specialty clinical-stage
pharmaceutical company focused on developing technologies and therapeutics based on cannabinoid pharmaceuticals. The Company’s
clinical pipeline assets follow a de-risked 505(b)(2) regulatory pathway benefitting from Therapix’s unique proprietary
formulations based on repurposing an FDA approved synthetic cannabinoid (dronabinol). Therapix’s lead compound, THX-TS01, is
currently in Phase 2 clinical trials for Tourette’s Syndrome and the Company intends to initiate a Phase 1 clinical study of
THX-ULD01 for the treatment of Mild Cognitive Impairment, for which no FDA-approved therapies currently exist. Please visit our
website for more information at www.therapixbio.com.
About Assuta Medical Centers
Assuta Medical Centers (https://www.assuta.co.il/en/) is the largest private hospital network in Israel, operating 8
hospitals and medical centers from north to south. Owned by Maccabi Healthcare, the second largest HMO in Israel, Assuta accounts
for about 15% of the surgeries in Israel and takes care of the health of more than 1 million patients yearly. Assuta holds JCI
quality accreditation with excellence and its service standards are ranked as top tier by the ministry of health.
Forward-looking statements
This press release contains forward-looking statements, which are subject to risks and uncertainties. All statements, other than
statements of fact, including those statements with respect to the Company's business development, are forward-looking
statements. Forward-looking statements speak only as of the date made and are not guarantees of future performance. We
undertake no obligation to publicly update or revise any forward-looking statements.
Public Relations Contact Andrew Hard Chief Executive Officer CMW Media andrew.hard@cmwmedia.com P. +1888 829-0070 www.cmwmedia.com Investor Relations Contact Shiwei Yin, Grayling Shiwei.Yin@grayling.com P. +1646 284-9474 Lucia Domville, Grayling lucia.domville@grayling.com P. +1646 284-9416