Curio Collection by Hilton™ Launches in the UK with the First Hotel in Central London
The Trafalgar St. James Joins Curio Collection as Full Hotel Refurbishment Sees the Opening of
The Rooftop in October
Overlooking the world-famous Trafalgar Square, The Trafalgar St. James, Curio Collection by Hilton, has officially joined the exclusive collection of more than
35 hotels and resorts. As the first Curio Collection by Hilton hotel in the UK, the hotel was hand-picked to be a part of the global, upper upscale
collection of one-of-a-kind independent properties all celebrated for their individuality.
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The Trafalgar St. James, Curio Collection by Hilton Exterior (Photo: Business Wire)
Nestled in the heart of Central London, on the south side of the world-famous Trafalgar Square, The Trafalgar St. James offers
unrivalled proximity to some of the city’s most iconic attractions such as The National Gallery and Theatreland. The hotel boasts
131 bedrooms and 15 exquisite suites; each space is artfully accentuated with Art Deco design notes, tactile furnishings and bold
colour choices creating a sanctuary of style.
“This one-of-a-kind hotel, The Trafalgar St. James, marks the consummate debut of Curio Collection by Hilton in the UK,” said
Mark Nogal, global head, Curio Collection by Hilton. “The remarkable hotel is an ideal addition to our expanding global collection
of distinctive hotels and resorts, providing travellers, residents and Hilton Honors members the opportunity to discover Central
London in a unique and memorable way.”
A destination in itself, the hotel offers everything from contemporary bedrooms to a stunning rooftop bar with unrivalled
panoramic views over the city, all in the bustle of central London. Opening this October, The Rooftop, formerly known as Vista, has
been transformed into a year-round destination featuring a stylish lounge and dining area, with a menu full of small plates and
healthy eating options. Complete with alfresco and canopy-covered seating, the 378-square-metre sky-high space features an open
fireplace, heaters and blanket selection to provide warmth throughout the cooler months. For special occasions and intimate
gatherings, Room - a glass-enclosed private dining Room with the capacity to seat 14 people - will be available for
hire.
“The opening of The Trafalgar St. James signifies an exciting new chapter for the hotel, in one of the city’s most famous
locations which is steeped in history and culture,” said Joanne Taylor-Stagg, general manager, The Trafalgar St. James. “Whether
guests visit us for an exceptional overnight stay in one of our beautifully styled rooms, or head to The Trafalgar Dining Rooms or
The Rooftop for a special dining experience, we can guarantee a fabulous experience, premium hospitality and unforgettable views
all around.”
Hotel Highlights
- Musical Bedrooms: The bedrooms feature iconic wall art, celebrating the best of London’s music
idols. For a classic British experience, guests can choose from an in-room book and tea selection.
- All the Details: Plush beds, LED illuminated makeup mirrors, Nespresso machines and
conveniently located charging points have been placed in rooms for a pleasant and convenient guest experience.
- All Day Dining: Open all day, The Trafalgar Dining Rooms serve Mediterranean food with a
London twist.
- The Rooftop: Set atop London’s iconic skyline on the south west corner of London’s most
central point, Nelson’s Column, The Rooftop Bar is counted amongst the world’s finest when it comes to alfresco drinking and
dining.
- Comforts Reminiscent of Home: Biblio, the house living room, located in the hotel’s
underground chamber, evokes the intimacy of a private members lounge in a setting that’s open to all.
- 24-hour Fitness: 24-hour gym access will help guests keep fit at a time that’s convenient for
them.
To receive instant access to the benefits they care about most – including exclusive discounts, free Wi-Fi, and Hilton Honors
Points towards free nights – guests are encouraged to join Hilton Honors and book directly through preferred Hilton channels at
http://curiocollection3.hilton.com/en/hotels/united-kingdom/the-trafalgar-LONTSQQ/index.html.
Media may access high-resolution images and additional information about The Trafalgar St. James, Curio Collection by Hilton at
news.curio.com/thetrafalgar.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,000
properties with more than 825,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the
world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's
portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by
Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden
Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company
also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred
Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many
Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit
newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
About Curio Collection by Hilton
Curio Collection by Hilton (curiocollection.com), launched in 2014, is a global portfolio of more than 35 remarkable, upper upscale hotels
and resorts handpicked for their unique character and personality. Curio Collection properties appeal to travelers seeking
one-of-a-kind discoveries and authentic experiences, all backed by Hilton (NYSE: HLT) and its award-winning Hilton Honors program.
Read the latest Curio Collection stories at news.curiocollection.com, discover Curio Collection destinations through Cities by Curio itineraries at citiesbycurio.com and connect with the collection on facebook.com/curiocollection, instagram.com/curiocollection and twitter.com/curiocollection.
About The Trafalgar St. James
The Trafalgar has launched as a brand new hotel, The Trafalgar St. James as part of Curio Collection by Hilton. Tucked away on
the south side of the world-famous Trafalgar Square, the official centre of London, the hotel will bring a new level of excitement,
vibrancy and sense of discovery to the capital, capturing the hearts of Londoners and visitors alike. The hotel will feature 131
rooms, with 15 suites (including 3 signature suites), an all-day dining grill restaurant, The Trafalgar Dining Rooms; a year-round
outdoor space, The Rooftop; and a downstairs private lounge, Biblio. The hotel will be part of the Curio Collection by Hilton.
Connect with the brand on Twitter and Instagram @TrafalgarSW1.
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Saamia Razvi
Hilton – Europe, Middle East & Africa
+44 0 207 856 8819
saamia.razvi@hilton.com
or
Emily Montgomery
Curio Collection by Hilton
+1 703 883 5257
emily.montgomery@hilton.com
news.curio.com
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