Agreement cements long-standing relationship between the two companies and recommits a multi-year royalty stream from a leading
family amusement park network
HALIFAX, NS --(Marketwired - September 12, 2017) - Peanuts Worldwide, a subsidiary
controlled by DHX Media Ltd. (TSX: DHX.A) (TSX: DHX.B) (NASDAQ: DHXM); the family of Charles M. Schulz; and Cedar Fair, L.P. (NYSE:
FUN), a leader in regional amusement parks, water parks and active entertainment, are pleased to announce they have
renewed the license agreement to showcase the timeless Peanuts characters, created by Schulz, throughout Cedar Fair's 11
amusement park locations. The new agreement extends Cedar Fair's North American exclusive use of Peanuts in its attractions,
entertainment and sports, food and beverage, lodging and retail operations to 2025. An added five-year option, exercisable at
Cedar Fair's discretion, brings the potential contract extension to 2030.
"On the heels of our recent acquisition of the Peanuts brand, further cementing our relationship with Cedar Fair assures an
extensive and continued North American presence in the amusement park arena and guarantees a long-term revenue stream in this
category," stated Dana Landry, Chief Executive Officer of DHX Media. "This agreement extension speaks to the enduring appeal of
the Peanuts brand, and as a leader in children's content and brands, we value the opportunity to work with Cedar Fair to reach an
all-family audience for Charlie Brown, Snoopy and the rest of the Peanuts gang."
Matt Ouimet, Chief Executive Officer, Cedar Fair, said, "The renewed relationship between Cedar Fair and Peanuts Worldwide
allows both companies to develop and extend their brands, creating a more immersive experience for guests through
meet-and-greets, live entertainment, merchandise and themed areas throughout the parks. With more than half of our parks now
offering a free pre-K season pass for children, our continued showcasing of the beloved Peanuts characters underscores our
commitment to entertaining young families."
"Cedar Fair has been a long-standing and cherished partner to Peanuts, dating back many years to when Camp Snoopy first opened
at Knott's Berry Farm in 1983," said Craig Schulz, son of Charles M. Schulz and President and Chief Executive Officer of Charles
M. Schulz Creative Associates, LLC. "On behalf of my entire family, I look forward to many more years of bringing the joy of my
father's characters to the fans in Cedar Fair's parks."
About Peanuts Worldwide and DHX Media
The Peanuts characters and related intellectual property are owned by Peanuts Worldwide, a subsidiary controlled by
DHX Media and the family of Charles M. Schulz. DHX Media Ltd. (TSX: DHX.A) (TSX: DHX.B) (NASDAQ: DHXM) is a leading children's content and brands company,
recognized globally for such high-profile properties as Peanuts, Teletubbies, Strawberry Shortcake,
Caillou, Inspector Gadget, and the acclaimed Degrassi franchise. One of the world's foremost producers
of children's shows, DHX Media owns the world's largest independent library of children's content, at 13,000 half-hours. It
licenses its content to broadcasters and streaming services worldwide and generates royalties through its global consumer
products program. Through its subsidiary, WildBrain, DHX Media operates one of the largest networks of children's channels on
YouTube. Headquartered in Canada, DHX Media has 20 offices worldwide. Visit us at www.dhxmedia.com.
About Cedar Fair
Cedar Fair, L.P. is a publicly traded partnership headquartered in Sandusky, Ohio, and one of the largest regional
amusement-resort operators in the world. The Company owns and operates 11 amusement parks, two outdoor water parks, one indoor
water park and five hotels. It also operates an additional theme park under a management contract. Its parks are located in
California, Michigan, Minnesota, Missouri, North Carolina, Ohio, Pennsylvania, South Carolina, Virginia and Toronto, Ontario. For
more information, see www.cedarfair.com.
Disclaimer
This press release contains "forward-looking statements" under applicable securities laws with respect to DHX Media
including, without limitation, statements regarding the potential extension of the contract with Cedar Fair beyond the initial
term, activities and revenue streams under the contract with Cedar Fair, the appeal of the Peanuts brand, the audience reach of
such brand, and other benefits expected to be derived from the contract, including development and extension of the brand, as
well as the business strategies and operational activities of DHX Media and its subsidiary, Peanuts Worldwide LLC. Although DHX
Media believes that the expectations reflected in such forward-looking statements are reasonable, such statements involve risks
and uncertainties and are based on information currently available to DHX Media. Actual results or events may differ materially
from those expressed or implied by such forward-looking statements. Factors that could cause actual results or events to differ
materially from current expectations, among other things, include assumptions regarding activities to be undertaken under the
contract with Cedar Fair and the ability of the parties to execute on their obligations under such contract, as well as risk
factors discussed in materials filed with applicable securities regulatory authorities from time to time including matters
discussed under "Risk Factors" in DHX Media's most recent Annual Information Form and annual Management Discussion and Analysis,
which also form part of the DHX Media's annual report on Form 40-F filed with the U.S. Securities and Exchange Commission. These
forward-looking statements are made as of the date hereof, and DHX Media assumes no obligation to update or revise them to
reflect new events or circumstances, except as required by law.
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