LINCOLNSHIRE, Ill., Sept. 20, 2017 /PRNewswire-USNewswire/ --
Today, Zebra Technologies Corporation (NASDAQ: ZBRA), the market leader in rugged mobile computers, barcode scanners and
barcode printers enhanced with software and services to enable real-time visibility, announced its strategic partnership with the
Retail Industry Leaders Association's (RILA) (R)Tech Center for Innovation. The partnership will focus on identifying and
harnessing emerging technologies to the benefit of the global retail industry.
"Zebra is excited to partner in this effort to co-innovate, develop and offer new offerings, working with top retail
executives and operational leaders. A critical goal for retailers is building a culture of innovation which we aim to help
achieve. We look forward to our continued work with RILA as we develop next-generation offerings that will fulfill industry needs
and expand operational visibility to improve the overall customer experience," said Tom Bianculli,
Chief Technology Officer, Zebra Technologies.
"Zebra's proven leadership in innovative retail technology along with its record as a committed RILA partner makes the company
an ideal partner for the Center. We look forward to working together on future endeavors that benefit both retailers and
consumers," said Adam Siegel, Senior Vice President of Innovation for RILA.
RILA and Zebra are partnering to further their shared vision of bringing emerging technologies that will enhance and enable
solutions to address the challenges retailers face in a dynamic environment. One area of focus will be data security and sharing.
Retailers are generating vast amounts of actionable data about processes and assets that can be leveraged to transform their
operations to improve business performance and outcomes. As the retail industry leverages an increasing amount of real-time data
to transform operations and the customer experience, both Zebra and RILA will have a focus on data security. This area of data
security is just one domain example that represents their mutual expertise and broader involvement with the entire retail
community.
In addition to partnering in the (R)Tech initiative, Zebra is a sponsor and partner on RILA's Asset Protection Leaders Council
which includes senior executives in retail focused on asset protection, loss prevention and risk management.
"As a participant in its Asset Protection Leaders Council, Zebra is engaged in advancing RILA's broader ability to support and
enhance its charter to reduce shrink in retail. Our joint efforts combined with our focus on bringing innovative solutions to
market will allow retailers to focus on future growth," Ed Tonkon, President, Zebra Retail
Solutions, Zebra Technologies.
About Zebra
With the unparalleled operational visibility Zebra (NASDAQ: ZBRA) provides, enterprises
become as smart and connected as the world we live in. Real-time information – gleaned from visionary solutions including
hardware, software and services – gives organizations the competitive edge they need to simplify operations, know more about
their businesses and customers, and empower their mobile workers to succeed in today's data-centric world. For more information,
visit www.zebra.com or sign up for
our news alerts. Follow us on LinkedIn, Twitter and Facebook.
About the RILA (R)Tech Center for Innovation
U.S. and global consumers are driving change in retail as never before. Ubiquitous internet access, and changing
consumer values, preferences, and lifestyles, have led to unprecedented disruption in virtually every industry; retail perhaps
more than any other. This digital revolution continues to transform the way customers buy and interact with retailers and
products. And the pace and depth of these changes is both unprecedented and accelerating. This new retail landscape brings with
it many risks, but also many opportunities. To address this new reality, RILA sees an opportunity to help its members by forming
a new (R)Tech Center for Innovation and an accompanying "(R)Tech" brand in the retail, innovation, and policymaking arenas.
(R)Tech is a new term that describes the confluence of retail and technology; it is meant to impassion entrepreneurs for, and
direct venture funding to, technologies, ideas, and startups that help the industry, and to reinvigorate retail's reputation with
innovators, the next generation of retail talent, policymakers, and the public.
ZEBRA and the stylized Zebra head are trademarks of ZIH Corp., registered in many jurisdictions worldwide. All other
trademarks are the property of their respective owners. ©2017 ZIH Corp. and/or its affiliates. All rights
reserved.
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SOURCE Retail Industry Leaders Association