Altice USA, Charter and Comcast Reach Agreement to Form New Interconnect in the New York DMA
Once Launched, New Interconnect One-stop Shop Experience will Make it Easier and More Efficient for
Advertisers to Buy Television and Digital Advertising Across the NY DMA
Altice USA (NYSE: ATUS), Charter Communications (NASDAQ: CHTR) and Comcast Cable (Nasdaq: CMCSA) today announced that they have
reached a preliminary agreement to form a new Interconnect in the New York market that will provide a one-stop advertising solution
to reach more than 6.2 million households across the New York DMA, the largest advertising market in the country. For marketers,
agencies and advertisers, the new Interconnect will provide an enhanced way to strategically reach audiences across TV and digital
platforms. The new Interconnect is expected to launch in early second quarter 2018.
The new Interconnect will provide advertising clients with access to households served by Altice USA, Charter Communications and
Comcast as well as other MVPDs serving the New York DMA. In addition, the new Interconnect will manage all DMA-wide, non-local
advertising sales on both News 12 Networks and Spectrum News NY1, two of the top hyperlocal news stations in the New York tri-state
area.
The new Interconnect will provide advertisers in the New York DMA with a variety of advanced advertising products and solutions,
including the ability to place their commercial ads on up to 85 hit cable networks with the most popular television
programming, as well as offering highly-optimized linear and digital planning tools and campaign measurement.
Ed Renicker, current head of the New York Interconnect and President of Altice Media Solutions, will serve as Chief Executive
Officer of the new Interconnect.
Ed Renicker, incoming Chief Executive Officer of the new Interconnect, said: “I am incredibly pleased to take the
Interconnect to the next level by partnering with Altice USA, Comcast and Charter to establish a platform that will make it easier
and more effective for advertising clients to reach consumers in the all-important New York tri-state area. The new Interconnect
will be a one-stop shop for video advertisers and agencies who want to reach the largest television audiences, whether broadly
across the entire DMA or in a more targeted way.”
Charles Stewart, Co-President & Chief Financial Officer, Altice USA: “As the largest MVPD in the NY DMA, Altice USA
is excited to bring these successful businesses together. This is a great step in the evolution of the New York television
marketplace as we provide more scale and reach to advertisers.”
David Kline, Executive Vice President, Charter & President Spectrum Reach: “Forming this new Interconnect in New York
will create a more effective and efficient platform for us to engage our clients, providing a single entity, with a world-class
team.”
Hank Oster, Senior Vice President, Chief Operating Officer, Comcast Spotlight: “We’re proud to join our valued partners
in offering a unified approach that will enable advertisers to more efficiently reach their audiences in the New York DMA.”
About Altice USA
Altice USA (NYSE: ATUS), the U.S. business of Altice N.V. (Euronext: ATC, ATCB), is one of the largest broadband communications and
video services providers in the United States, delivering broadband, pay television, telephony services, Wi-Fi hotspot access,
proprietary content and advertising services to approximately 4.9 million residential and business customers across 21 states
through its Optimum and Suddenlink brands.
About Charter
Charter Communications Inc. (NASDAQ: CHTR) is a leading broadband communications company and the second largest cable operator in
the United States. Charter provides a full range of advanced broadband services, including Spectrum TV™ video entertainment
programming, Spectrum Internet™ access, and Spectrum Voice™. Spectrum Business® similarly provides scalable, tailored, and
cost-effective broadband communications solutions to business organizations, such as business-to-business Internet access, data
networking, business telephone, video and music entertainment services, and wireless backhaul. Charter’s advertising sales and
production services are sold under the Spectrum Reach™ brand. Charter’s news and sports networks are operated under the Spectrum
Networks brand. More information about Charter can be found at charter.com.
About Comcast
Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company with two primary businesses, Comcast Cable and
NBCUniversal. Comcast Cable is one of the nation’s largest video, high-speed internet, and phone providers to residential customers
under the XFINITY brand, and also provides these services to businesses. It also provides wireless and security and automation
services to residential customers under the XFINITY brand. NBCUniversal operates news, entertainment and sports cable networks, the
NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures and Universal
Parks and Resorts.
Altice USA
Lindsey Angioletti, 516-803-1249
lindsey.angioletti@alticeusa.com
or
Charter Communications
Maureen Huff, 203-428-0300
Maureen.huff@charter.com
or
Comcast
Dan Friedman, 917-520-1436
daniel_friedman@comcast.com
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