TORONTO, March 20, 2018 (GLOBE NEWSWIRE) -- Millennial Esports Corp. ("Millennial" or the "Company") (TSX
VENTURE:GAME) (OTCQB:MLLLF), a mobile video game publisher focused on Esports and Racing, today announced that the Millennial
Esports mobile racing game, Gear.Club, is expanding its gaming experience with the integration of Amazon GameOn, a new
cross-platform competitive gaming service. After working with Amazon to integrate with this new service, Millennial Esports’ game
studio, Eden Games, was announced at the Game Developers Conference (GDC) on March 19 as one of the first game studios to build the
service into one of their games.
“Supported by this amazing new Amazon service, we can now offer daily Gear.Club Esports Racing competitions with
real-world prizes fulfilled by Amazon. By being an early adopter of Amazon’s cross-platform, competitive gaming service, we are
excited to provide our fans with a superior competitive mobile racing experience combined with the thrill of prizing. Consequently,
we expect to see greater Gear.Club user engagement, resulting in more downloads and in-game spending,” said Millennial Esports CEO,
Alex Igelman. “The fact that Amazon chose to work with Eden Games speaks to the quality of Eden’s work and the strong relationships
we have built, which will benefit our company on multiple initiatives with our partners in the Esports Racing vertical.”
Gear.Club is currently the only realistic racing game to integrate GameOn’s set of flexible APIs and build
real-world prizing into their competitions, which is another example of Millennial’s successful implementation of a strategy to
leverage a global competition model in bringing racing to the forefront of Esports. The daily competitions, detailed
leaderboards, and real-world prizes fulfilled by Amazon will provide Gear.Club with a unique tournament platform amongst Esports
Racing games, while increasing the profile of established Millennial tournament models such as the upcoming second season of
World’s Fastest Gamer, produced in partnership with McLaren.
“I think it is safe to say that Millennial Esports is making a big splash in the huge growth area of mobile
Esports Racing and we’re bringing some of the biggest brands in the world along for the ride,” said Darren Cox, Millennial Esports
CMO. “To have Gear.Club using Amazon GameOn’s service to run competitions so quickly after acquiring Eden Games also demonstrates
the speed and success with which we have integrated the studio into the Millennial Esports ecosystem.”
With Amazon GameOn, Millennial Esports can offer an enhanced gaming experience for its leading mobile game
franchise Gear.Club, including links to the millions of fans on Twitch and real-world prizes fulfilled by Amazon. GameOn has been
designed to allow games publishers such as Eden Games, the developer behind some of the world’s most successful racing franchises,
including V-Rally and Test Drive Unlimited, to reach wider audiences through seamless tournament organization.
“As soon as we heard of Amazon’s new service, we knew we wanted to be involved, not only because it is Amazon,
but because GameOn saves us months of development and a great deal of maintenance and logistical overhead in the long run.,” said
David Nadal, CEO, Eden Games. “To be one of the first developers to integrate GameOn is both an honour for us and a real win for
the millions of Gear.Club fans. Using GameOn to scale the size of the competitions we run in Gear.Club has made it easy for us to
add leaderboards and tournaments in-game.”
About Millennial Esports Corp.
Millennial Esports Corp. (MEC) is a vertically integrated mobile gaming publisher leading a revolution to fuse esports racing and
professional motorsport through a global competition model. MEC is utilizing its gaming franchises and IP to engage millions of new
players. Combined with its virtual and live tournament platforms, gaming analytics capability, and motorsport IP - including The
World’s Fastest Gamer in association with McLaren Formula 1 - MEC is uniquely positioned to become the market leader in Esport
Racing.
“Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the
TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release."
Media Contact:
Gavin Davidson
Director, Communication Strategy
705.446.6630
gavin.davidson@millennialesports.com
Investor Contacts:
Manish Grigo
Investor Relations
416.569.3292
manish.grigo@millennialesports.com
Alex Igelman
CEO and Director
647.346.1888
alex.igelman@millennialesports.com