Altice USA Unveils a4 to Deliver Simplified Multiscreen Advertising and Data
Solutions Nationwide
Altice USA (NYSE: ATUS), one of the largest broadband communications and video services providers in the United
States, today announces the launch of a4, the company’s advanced advertising and data business, which delivers
audience-based, multiscreen advertising solutions to local, regional and national advertisers and MVPD partners.
The establishment of a4 advances Altice USA’s position as a pioneer in the advertising business and is the
culmination of several years of integration and investment.
Altice USA was the first MVPD to offer addressable advertising in the New York DMA. The company
subsequently acquired Audience Partners, a leading provider of privacy-compliant, authenticated IP addressability
technology in the U.S., and Placemedia, a leader in supply-side programmatic ad solutions for national linear,
addressable, OTT and on-demand television as part of its plans to capitalize on the growing opportunity in digital advertising.
“The launch of a4 is an important milestone to mark our investment in advanced advertising and analytics
solutions and formalizes our work over the last year to establish this platform,” says Charles Stewart, co-president
and chief financial officer for Altice USA. “We’ll continue to support a4 so that it remains a category leader for our advertising
clients as well as our MVPD and programming partners.”
“Having executed numerous successful campaigns, a4 has a unique opportunity to service the complex needs of
advertisers with our advanced, all-in-one advertising and data platform to drive clients' business results,” says Paul
Haddad, president of a4. “With the dynamic and integrated platforms that make up a4, today we
are bringing tremendous efficiencies to brands looking to reach verifiable audiences across every screen, in and out of
home, and prove back the impact of their spend.”
The unique capabilities of a4 include:
• Authenticated Audiences: Advertisers will be able to build their authenticated audience segments using
non-personally identifiable data once, and activate campaigns across any screen – including TV, mobile, tablet and computer –
with significant accuracy.
• Intelligent Planning and Optimization: The a4 platform relies on an intelligent process using
proprietary cutting-edge technologies and automation tools.
• Multiscreen Activation: Clients can seamlessly activate their audience-based campaigns across more than 90
million U.S. households - both in and out of the home - through privacy-compliant and authenticated IP addressability capabilities
and addressable TV.
• Measurement & Attribution: During and post campaigns, a4 provides advanced measurement and data analysis,
including combined reach/frequency by audience and screen exposure.
About Altice USA
Altice USA (NYSE: ATUS) is one of the largest broadband communications and video services providers in the United States,
delivering broadband, pay television, telephony services, proprietary content and advertising services to approximately 4.9 million
residential and business customers across 21 states through its Optimum and Suddenlink brands.
About a4
a4 is a brand of Altice USA and the company’s advanced advertising and data business, which provides
audience-based, multiscreen advertising solutions to local, regional and national businesses and advertising clients. a4
enables advertisers to reach more than 90 million U.S. households on television through cable networks, on-demand and addressable
inventory across the U.S., and more than 45 million U.S. households through authenticated, privacy-compliant IP addressability
supported by rich data sets and powerful analytics and attribution services in a simple, user-friendly way.
Altice USA
Doug Serton
Doug.serton@alticeusa.com
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