HOFFMAN ESTATES, Ill., May 3, 2018 /PRNewswire/ -- This
Mother's Day, Kmart is celebrating 35 years supporting March of Dimes to help raise awareness and funds to address the state of
maternal and child health in America. Thousands of Kmart associates are helping raise funds in-store and online now through
June 23, as well as organize teams for March for Babies walks in communities nationwide.
Having raised more than $145 million since 1983 as March of Dimes' all-time leading corporate
partner, Kmart contributions have expanded programs and supported March of Dimes' efforts leading the fight for all moms and
babies. But there's still critical work to be done – according to March of Dimes, premature birth and its complications are
the largest contributor to infant death in the U.S. and globally; one in 10 babies are born prematurely in the U.S.
"Kmart has long championed charities and issues that mean the most to our associates and Shop Your Way members," said
Leena Munjal, chief digital officer for Sears Holdings Corporation. "It's a family effort within
our organization and a great point of pride for everyone who works at Kmart – both in-store and at the great marches across
America. Mother's Day is a great reminder that their contributions give hope to the families of more than 380,000 babies born too
soon each year."
Kmart members and customers can support the 2018 fundraising campaign by:
- Contributing in-store at any Kmart and online via a link at www.kmart.com/marchofdimes, with 100 percent of funds raised benefitting
March of Dimes.
- Purchasing the gift that gives back this Mother's Day: Kmart's collectible puppy
figurine is available in-store or online for $5, with $1 from each sale donated to March of Dimes (now
through June 16, minimum donation of $15,000).
- Joining a local or "virtual" March for Babies walk; visit www.marchforbabies.org for more details.
The company's three-and-a-half decade relationship with March of Dimes is rare, if unequaled in the world of corporate
philanthropy.
"Kmart is unique not only for their longevity of commitment, but because they share the priority of placing the needs of women
front and center. They know that mothers, fathers and other family members want fundamental change that is worthy of their hopes,
actions and identities," said Stacey D. Stewart, president of the March of Dimes. "For multiple
generations, Kmart's passion and dedication to our mission has helped millions of babies survive and thrive. Together, we're now
focused on building on that legacy to level the playing field for all moms and babies through ongoing education, pioneering
research and advocacy for policies that prioritize their health."
To find your local Kmart, visit kmart.com/stores.
About Kmart
Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass merchandising company and
part of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a
wide variety of physical and digital formats through shopyourway.com. Kmart offers customers quality products through a portfolio of exclusive brands that include
Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense. For more information, visit the company's website at kmart.com | Sears Holdings Corporation website at www.searsholdings.com | Facebook: facebook.com/kmart | Twitter: twitter.com/kmart | Instagram: Instagram.com/kmart
About March of Dimes
March of Dimes leads the fight for the health of all moms and babies. We support research, lead programs and provide
education and advocacy so that every baby can have the best possible start. Building on a successful 80-year legacy of impact and
innovation, we empower every mom and every family.
Visit marchofdimes.org or nacersano.org for more information. Visit shareyourstory.org for comfort and support. Find us on Facebook and follow us on Instagram and Twitter.
Media Contact:
Brian Hanover
Kmart PR
(847) 286-6080
Brian.Hanover@searshc.com
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SOURCE Kmart