STAMFORD, Conn., June 14, 2018 /PRNewswire/ -- Design Within
Reach, the largest retailer of authentic modern furniture and accessories in the world, today announces the opening of its newest
retail Studio in The Gulch in Nashville, Tennessee. The 8,000-square-foot Studio represents the
company's first-ever physical presence in the Nashville market.
"We have an established customer base of modern design fans in Nashville who have been
purchasing from dwr.com for years," says DWR President
John McPhee. "We're very excited to open a retail store in The Gulch for these core consumers and
for new clients to discover products in person in an environment that provides a true brand experience."
Known for introducing great design to the public, Design Within Reach made modern design accessible to the U.S. market through
its groundbreaking catalog and e-commerce site and has built a reputation on educating the consumer about design classics and
masterworks of today. Since its founding in 1998, DWR has become more than a home for midcentury design, investing in the future
of the industry and the 21st-century designers who will become the next greats.
The Nashville Studio provides design enthusiasts with 8,000 square feet of engaging design innovation and exceptional client
experience from best-in-the-industry design account executives. Customers will discover a warm ambience throughout the space as
they explore 24 fully styled rooms for indoors and out that illustrate the aesthetic versatility of modern design and integrate
iconic classics by Charles and Ray Eames and Eero Saarinen with DWR-exclusive collections by Norm
Architects, Egg Collective and Jens Risom.
DWR continues its partnership with New York-based architecture firm DFA to bring
the Nashville Studio to life, as well as enlisting the help of Light Studio LA in creating dramatic lighting design
throughout the space.
"We're thrilled to be in Nashville," says John Edelman, DWR
CEO. "It's such a vibrant city, and we can't wait to share our passion for modern design with customers experiencing the brand
for the first time as well as the local design community."
The company will celebrate its grand opening on Saturday, June 23, with an all-day extravaganza
featuring on-site screen printing by Hatch Show Print, DJ sets by Third Man Records' Rolling Record Store, tasty treats by
Juniper Green, cool beverages, giveaways and more.
The DWR Nashville Studio is located at 303 11th Ave. S., Nashville, TN 37203, and can be
reached at 615.252.8870. Open 10am–7pm, Monday–Saturday; 12–6pm, Sunday.
About Design Within Reach, Inc.
Design Within Reach, Inc., founded in 1998 and headquartered in Stamford, Connecticut, is the
world leader in authentic modern design. The company sells its furniture and accessories to residential and commercial customers
through retail Studios in North America, via the Web at dwr.com, by phone at 1.800.944.2233 and
through the DWR Contract division at dwrcontract.com. Design Within Reach, Inc. is a subsidiary of Herman
Miller, Inc.
About Herman Miller, Inc.
Herman Miller is a globally recognized provider of furnishings and related technologies and
services. Headquartered in West Michigan, the global company has relied on innovative design for
over 100 years to solve problems for people wherever they work, live, learn and heal. Herman
Miller's designs are part of museum collections worldwide, and the company is a past recipient of the Smithsonian
Institution's Cooper Hewitt National Design Award. Known and respected for its leadership in corporate social responsibility,
Herman Miller has earned the Human Rights Campaign Foundation's top rating in its Corporate
Equality Index ten years in a row, was named a 2016 Top 100 Healthiest Employer and has earned numerous global sustainability
awards. In fiscal 2017, the company generated $2.3 billion in revenue and employed nearly 8,000
people worldwide. NASDAQ: MLHR.
View original content with multimedia:http://www.prnewswire.com/news-releases/design-within-reach-enters-the-nashville-market-with-a-new-studio-in-the-gulch-300666555.html
SOURCE Design Within Reach