SPoT announces digital marketing program

TORONTO, June 27, 2018 /CNW/ - SPOT COFFEE (CANADA) LTD. (TSX-V: SPP) ("SPoT" or the "Company") is pleased to announce that it is in the final stage of developing a comprehensive, customized software program to grow franchise sales, improve brand awareness and engage new and existing Spot customers. The Company's management is keenly aware of the need for software solutions that allow it to speak directly with a broader audience of interested franchisees (both individual and multi-unit), valued patrons and new neighbourhood customers. The anticipated digital marketing and interaction platform is designed to satisfy that need, and to propel the Company into a new age of targeted promotional advertising for its franchise sales program, streamlined information management, and customer and franchisee satisfaction. Spot's program includes the following key components:

1. Mobile software application containing an integrated customer rewards program, regularly updated promotional material, and a retail e-commerce solution
2. Webinars for interested franchisees featuring real-time question and answer sessions prior to scheduling face-to-face engagements and finalizing new franchise agreements
3. Salient information and updates, including café opening schedules and financial performance reviews, for both new and existing shareholders of the Company

Operations Update

Spot's entire management team has spent the first part of this year focusing on debt reduction, cost controls and savings, the implementation of a new, advanced accounting and reporting system, and the completion of the following three (3) new Spot Coffee franchise locations:

1. Spot Coffee Roswell Park Comprehensive Cancer Center (NY) — Opening today
2. Spot Coffee Amherst (NY) — Opening in August, 2018
3. Spot Coffee West Seneca (NY) — Opening in September, 2018

Spot has also signed another new franchise agreement for the Clarence, NY area and is presently in the process of identifying a location that suits the Company's criteria. These and other upcoming café development and opening announcements will be made via news release and will be available on the Company's website, www.spotcoffee.com.

Management Update

The Company is also pleased to report that it has handed all corporate and franchise café operations to Mr. Dan Hensley, now Chief Operating Officer (COO) of Spot Coffee. The depth of Mr. Hensley's experience in franchise operations and management of multi-unit hospitality companies, combined with his drive to oversee Spot Coffee's efforts to control costs and achieve sustained profitability, qualified him for his new role.

About SPoT Coffee

SPoT Coffee trades on the TSX Venture Exchange under the symbol SPP. SPoT designs, builds, operates and franchises community oriented cafés and express cafés in New York State. SPoT's community cafés provide its customers with the highest quality service, signature made-to-order meals and award-winning micro-roasted coffee. Each SPoT café is distinctively designed to suit its local neighbourhood, creating a warm and friendly gathering place for the community. SPoT's commercial business focuses on the sale of roasted coffee beans to food service and grocery chains, business offices and third party resellers such as universities and hospitals.

Forward Looking Statements

Except for statements of historical fact relating to the Company, certain information contained herein constitutes forward-looking statements. In particular, forward-looking information in this press release includes, but is not limited to, the potential use of proceeds of the financing that is the subject of this release.  Although we believe that the expectations reflected in the forward-looking information are reasonable, there can be no assurance that such expectations will prove to be correct. We cannot guarantee future results, performance or achievements. Consequently, there is no representation that the actual results achieved will be the same, in whole or in part, as those set out in the forward-looking information.

Forward-looking statements are based on the opinions and estimates of management at the date the statements are made, and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those projected in the forward-looking statements. The forward-looking information contained in this news release is expressly qualified by this cautionary statement. Except as required by applicable securities laws, the Company undertakes no obligation to update forward-looking statements if circumstances or management's estimates or opinions should change. The reader is cautioned not to place undue reliance on forward-looking statements.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of the release.

SOURCE Spot Coffee (Canada) Ltd.

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