Barnes & Noble Education Appoints Jonathan Shar as Senior Vice President, Revenue & Product
Development
Barnes & Noble Education, Inc. (NYSE: BNED) , a leading provider of educational products and services
solutions for higher education and K-12, today announced that Jonathan Shar has been appointed to the newly-created leadership
position of Senior Vice President, Revenue & Product Development, effective July 25, 2018. Mr. Shar will report to Barnes &
Noble Education’s Chairman and Chief Executive Officer Michael P. Huseby.
Mr. Shar has more than twenty years of experience in digital consumer marketing, new product development, revenue enhancement
and successful commercialization. In his new role, Mr. Shar will be responsible for identifying and developing products and
services to deliver innovation, growth and increased profitability across Barnes & Noble Education’s business segments and
offerings, including the Company’s new reporting segment, Digital Student Solutions (DSS), Barnes & Noble College’s (BNC)
First Day™ inclusive access solution, LoudCloud’s Courseware, Analytics and LMS offerings, and BNC’s and MBS’ services to
publishers.
“We are pleased to welcome Jonathan to the Barnes & Noble Education team,” said Michael P. Huseby, Chairman and Chief
Executive Officer, Barnes & Noble Education. “BNED has a proven history of delivering outstanding services to our educational
partners. As we transform our company to add more integrated digital offerings to our ecosystem, both for the institutional and
direct-to-student markets, Jon’s expertise and leadership will be essential in helping us to accelerate that transformation.”
“I have actively followed Barnes & Noble Education’s growth and success over the last three years, and I am excited to join
the Company as it continues its transformation towards digital,” said Mr. Shar. “I look forward to leveraging my deep experience in
consumer marketing, e-commerce, digital product development and higher education to enhance the Company’s existing services and
solutions, and develop new assets that will bring the Company to new levels of innovation, growth and profitability.”
About Jonathan Shar
Jonathan Shar is a senior marketing and general management executive with a proven track record in consumer marketing, digital
media, e-commerce, B2B lead generation, sales and revenue growth, and new product development. He most recently served as Chief
Marketing Officer at Akademos, Inc., a disruptive and growing e-commerce and digital marketing company that provides online
bookstore services, digital learning materials and real-time analytics to colleges and universities. He previously was the General
Manager of NOOK Digital Content at Barnes & Noble, Inc. where he oversaw business development, product development and
marketing for the Global NOOK Newsstand, NOOK Video and NOOK Apps digital businesses. Prior to his nearly five years with NOOK, he
served as Senior Vice President and General Manager at CNNMoney, responsible for the CNNMoney website and mobile franchise. Prior
to that, he was Vice President of Consumer Marketing at Sports Illustrated Group and Director of Consumer Marketing for FORTUNE
Magazine Group. Jonathan received a Bachelor of Arts degree from Tufts University and has an MBA from the University of
Michigan.
ABOUT BARNES & NOBLE EDUCATION, INC.
Barnes & Noble Education, Inc. (NYSE: BNED) is a leading provider of higher education and K-12 educational products
and solutions. Through its Barnes & Noble College and MBS Textbook Exchange segments, Barnes & Noble Education operates
1,444 physical and virtual bookstores across the U.S., serving more than 6 million students and faculty. Through its Digital
Student Solutions segment, the Company offers a suite of digital software, content and services including direct-to-student study
tools, serving approximately 100,000 subscribers in more than 15 different countries and receiving more than 20 million unique
monthly visitors to its sites. The Company also operates one of the largest textbook wholesale distribution channels in the United
States. For more information please visit www.bned.com.
BNED companies include: Barnes & Noble College Booksellers, LLC, MBS Textbook Exchange, LLC, BNED LoudCloud, LLC, Student Brands, LLC, and Promoversity, LLC. General information on Barnes & Noble Education may be obtained by visiting the Company's
corporate website: www.bned.com.
Media:
Barnes & Noble Education, Inc.
Carolyn J. Brown
Senior Vice President
Corporate Communications
908-991-2967
cbrown@bned.com
or
Investor:
Barnes & Noble Education, Inc.
Thomas Donohue
Senior Vice President
Treasurer and Investor Relations
908-991-2966
tdonohue@bned.com
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