Kelowna, BC (FSCwire) - ProSmart Enterprises Inc. (TSXV:PROS)
(“ProSmart” or the “Company”), the owner of SportgoTM (“Sportgo”) a
global online network, connecting sports fans, teams and brands, is pleased to announce a sports development partnership (the
“Partnership”) with JM3 Sports (“JM3”), a leading lacrosse online education, remote coaching,
and consulting company. The Company will work with JM3 to develop an online lacrosse coaching and education platform within
the Sportgo network designed to support men’s, women’s field and box lacrosse. The Sportgo platform and this new content
will be promoted through JM3’s extensive connections throughout the global lacrosse market. ProSmart and JM3 will jointly engage
lacrosse fans, influencers, leagues, educational institutions and brand sponsors to build the Sportgo lacrosse community.
This coaching and education content will go live this fall when phase 2 of Sportgo is launched (see news release on May 7, 2018),
introducing exciting new fan sharing and connectivity tools and sports news feed provided by Sportradar, the premium sports data
partner to broadcasters, digital publishers and social networks.
Lacrosse is a rapidly-growing sport in North America. Wholesale sales of equipment totaled an estimated USD $91.7 million in
2016 in the U.S.1 and there are an estimated 2.1 million participants in the US2 and 80,000 in
Canada3.
News Highlights:
- Sportgo is adding a new sport to its industry-leading sports education curriculum.
- JM3, led by Founder Jamie Munro, is a pioneer in the lacrosse space and the partnership will develop and market an online
training platform and marketplace for players and enthusiasts worldwide within the Sportgo network.
- Content also to be made available on Sportgo’s WeChat App in China.
JM3 selected Sportgo due to the Company’s expertise in developing world-class sports education content, the reach of the
globally-accessible Sportgo online network and the ability to monetize that audience. Sportgo features learning, connecting
and sharing for sports enthusiasts worldwide and provides unprecedented access to the $1.3 trillion sports
market4.
Importantly, there is a significant opportunity to grow the game outside of North America, particularly in China. As
announced on March 5, 2018, ProSmart entered the Chinese sports market through the acquisition of DL Hockey Consulting Limited
earlier this year and is integrating the Sportgo network within the WeChat platform.
Says Jamie Munro of JM3, “I have seen the sport of lacrosse from every angle and I believe we have developed the best
model for helping players to be the best they can be. Sportgo is the perfect partner for us to work with as we want to help
develop players at all ages, across all skill levels. No one does this better than Sportgo. I am excited to work with the
Sportgo team to put the best content together, make it available online globally and ultimately build an engaged community around
lacrosse.”
Says Alan Schuler, Co-Founder and CEO of ProSmart, “Jamie Munro and JM3 has a reputation of cutting edge lacrosse
knowledge and content in the lacrosse world and we are thrilled that they share our vision of growing sports globally. We look
forward to working together as we build an online destination for lacrosse within the Sportgo online network and promoting it to
players, teams and associations worldwide.”
1 U.S. wholesale sales of lacrosse equipment totaled $91.7 million in 2016 (Statista)
2 2.1 million lacrosse participants in 2016 (Statista)
3 Canadian Lacrosse Association
4 “Sports Industry Statistics and Market Size” Plunkett Research, 2016.
On behalf of ProSmart Enterprises Inc.
Alan Schuler
Co-Founder & Chief Executive Officer
About ProSmart Enterprises Inc.
ProSmart Enterprises Inc. (TSX-V:PROS) is the parent company of SportgoTM, a global online network
connecting sports fans, teams and brands and is an emerging leader in sports content marketing through online tools and mobile
apps. SportgoTM works with over 1,500 governing bodies in more than 100 countries and provides
unprecedented access to the $1.3 trillion sports market through its proprietary Marketplace Engine.
SportgoTM is also the first-and-only online network to provide educational content created
exclusively by hall-of-fame and professional athletes, which has been a key driver in user growth.
For more information on ProSmart and SportgoTM, please visit the following links:
ProSmart Enterprises Inc. -- http://prosmartinc.com
SportgoTM -- https://www.sportgo.com/
For further information please contact:
t: 1-844-927-6278
e: investment@prosmartsports.com
About JM3 Sports
JM3 Sports (http://jm3sports.com/) was founded by Jamie Munro who is known as one of the
game’s most innovative thinkers, teachers and entrepreneurs. Jamie has coached professional, Division I, high school and
youth lacrosse, boys, girls and box lacrosse for over 25 years and helped hundreds of athletes get recruited. He coached
the University of Denver and Yale University teams and is a member of the Brown Athletics Hall of Fame. Jamie was
previously Founder and CEO of 3d Lacrosse.
The shares of ProSmart Enterprises Inc. trade publicly on the TSX Venture Exchange under the symbol
TSXV:PROS.
"Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies
of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.”
Forward-looking Statements: Certain statements in this press release are "forward-looking statements" which
reflect the Company's current expectations and projections about future events and financial trends that it believes might affect
its financial condition, results of operations, business strategy and financial needs. In some cases, these forward-looking
statements can be identified by words or phrases such as "may", "might", "will", "expect", "anticipate", "estimate", "intend",
"plan", "indicate", "seek", "believe", "estimates", "predicts" or "likely", or the negative of these terms, or other similar
expressions intended to identify forward-looking statements. Whether actual results, performance or achievements will conform to
the Company's expectations and predictions is subject to a number of known and unknown risks, uncertainties, assumptions and
other factors, including without limitation, those risks and uncertainties discussed elsewhere on the website at www.prosmartinc.com and in the Company's filings on SEDAR. Investors should not place undue
reliance on forward-looking information. The forward-looking information contained herein is made as of the date hereof and is
not obligated to update or revise any forward-looking information, whether as a result of new information, future events or
otherwise, except as required by applicable securities laws.
To view the original release, please click here
Source: ProSmart Enterprises Inc. (TSX Venture:PROS, FWB:1R6)
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