- Fobi AI (TSXV:FOBI) has inked a two-year sponsorship agreement with Canadian equestrian Kassidy Keith
- Keith has a successful decade-long track record across every level of the sport
- Fobi is an artificial intelligence and data analytics company helping businesses to leverage and monetize their customer data
- Fobi stock has given back 82.89 per cent year-over-year
Fobi AI (TSXV:FOBI) has inked a two-year sponsorship agreement with Canadian equestrian Kassidy Keith.
Keith is one of the country’s newest stars in the sport, having had success in every show ring, including winning Canadian Equestrian Team Finals, Jump Canada Finals, and representing Canada at the North American Young Riders Championships.
On Sunday, the decorated rider and her horse, Havana, opened their 2024 season with a win in dominant fashion at the Maui Jim Grand Prix in Langley, B.C. The venue for the event, the Thunderbird Show Park, recently signed a multi-year deal with Fobi for digital services.
As part of the sponsorship, Keith will sport the Fobi logo at competitions and industry events, as well as launch a fan pass using the company’s Wallet Pass technology featuring exclusive content, including tutorial training videos, behind-the-scenes footage and mic’d-up rounds, in addition to sponsor promotions, special offers and industry news. The partnership will allow Fobi to highlight its ability to provide organizations with data-driven consumer insights, which are crucial to future growth in the sports and entertainment sectors.
The company secured a similar deal with Canadian professional golfer and PGA Tour winner Adam Hadwin in 2022, and boasts a strong presence in the sports world, having worked with the likes of the NCAA, Ontario Hockey League and American Hockey League. It hopes to parlay this reputation into additional partnerships and sponsorships with other equestrian athletes in North America.
Leadership insights
“I strongly believe that Kassidy not only possesses remarkable talent, but her fierce competitive spirit and drive align perfectly with our company’s values,” Rob Anson, Fobi AI’s chief executive officer, said in a statement. “This collaboration presents an excellent opportunity to connect with an audience that shares our vision and to further promote Fobi AI’s support in the sports and entertainment industry. Moreover, it allows us to showcase our cutting-edge technology offerings in a live environment, which we believe is well-suited to drive a significant push towards digital innovation.”
“I am excited about the direction Fobi is taking, especially their commitment to supporting women athletes like myself and enhancing the experience at our facilities and competition venues,” Keith said. “Together with Fobi AI, we aim to elevate the equestrian community and create memorable experiences for everyone involved.”
About Fobi AI
Fobi is an artificial intelligence and data analytics company helping businesses leverage and monetize their customer data. The company’s clients include global organizations across retail and consumer packaged goods, insurance, sports and entertainment, casino gaming, and hospitality and tourism.
Fobi AI Inc. stock (TSXV:FOBI) is down by 7.14 per cent, trading at C$0.065 per share as of 10 am ET. The stock has given back 82.89 per cent year-over-year.
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