- China Resources Land Agrees to Feature 14 New IMAX with Laser Theatres as Anchor Attractions
at Luxury Shopping Malls Across China
SHANGHAI and NEW YORK, Sept. 12, 2018 /PRNewswire/ -- IMAX Corporation (NYSE: IMAX), IMAX China Holding, Inc. (HKSE: 1970) and
Wanying Cinema Line, the subsidiary of China Resources Land, one of China's largest state-owned
commercial developers, today announced an agreement for 14 new IMAX® theatres. The theatres will
feature IMAX with Laser, IMAX's new, ground-breaking laser experience for commercial multiplexes, and
are expected to open between 2018 and 2021. This agreement brings the total number of contracted IMAX theatres in Greater China to more than 900.
The IMAX theatres will be installed in new MIXCINE branded multiplexes within China Resources Land's new luxury
shopping centres, a majority of which will be located in tier one and tier two cities. Chongqing and Taiyuan MIXCINE IMAX theaters will be opened on September 15,
installed with the next generation IMAX with Laser system. Additionally, the parties signed their first agreement for an
IMAX theatre earlier this year, which opened in March, bringing the total IMAX commitment of Wanying Cinema Line, the
subsidiary of China Resources Land, to 15 theatres.
"We are pleased to build on this new partnership with China Resources Land, China's most
influential integrated urban developer and operator, that will leverage our premium brand and The IMAX
Experience® as the anchor attraction for its luxury shopping complexes. We believe their commitment to IMAX with Laser
is a strong validation of our ability to deliver an immersive experience that simply can't be matched by any other medium or
technology," said IMAX CEO Richard L. Gelfond. "IMAX is now more entrenched than ever in the
fabric of China's cinema industry as we continue to expand our network through forging
partnerships with the nation's leading developers, exhibitors and studios and by presenting a growing number of Chinese
blockbusters. These factors, coupled with today's agreement, reinforce our confidence in the China market and the growth opportunities that lie ahead to bring consumers a premium experience."
"Over the years, we've witnessed the success of IMAX to drive foot traffic to multiplexes in many of our luxury malls across
China. When we launched our own cinema business earlier this year, we immediately knew that IMAX
would serve as our flagship entertainment attraction at our new cinema complexes as well as the luxury shopping centres where
they will be located. To date, we have been impressed by the performance of our first IMAX theatre in Shenzhen," said Linkang Yu, Vice President who is responsible for Commercial Real Estate, China
Resources Land Limited. "Our goal is to deliver premium retail and entertainment experiences throughout
China. IMAX's ground-breaking laser technology, premium brand and increasing slate of Chinese
blockbuster movies will help us to deliver on this promise."
The agreement was signed with Wanying Cinema Line (Shenzhen) Co. Ltd., a wholly-owned
subsidiary under China Resources Land responsible for the operation of all its cinemas under its MixC cinema brand.
About Wanying Cinema Line and the MIXCINE
Wanying Cinema Line (Shenzhen) was established in February, 2018. It is wholly owned by
China Resources Land, a leading commercial real estate company. It specializes in cinema investment and other businesses, and
establishes the self-operated cinema brand the "MIXCINE".
Relying on the good location conditions, operation level and expansion pace of China Resources Land's Investment Property,
Wanying Cinema Line has set up two 'MIXCINE' product lines, which match with the positioning of China Resources Land's Commercial
Property the 'MIXC' and the 'MIXC ONE'.
Wanying Cinema Line shoulders the heavy responsibility of spreading and building a new era of people's cinemas; combing
with artistic principles to create a platform for local high-quality film screening; forming an industry scale and establishing
professional influence; developing diversified businesses to enhance profitability.
The MIXCINE is a domestic high-end film center invested, constructed and operated by Wanying Cinema Line (Shenzhen) Co., Ltd. which is wholly-owned by China Resources Land Limited. With the "Efficient Use of Optics
and Acoustics" as the core element of the building, and "All for the film-watching service" as the main service principle, it
will create a high-end movie theater with excellent experience for film fans.
About China Resources Land
China Resources Land Limited (HK1109) is the urban construction and operation subsidiary of China Resources Group
engaging in real estate business, as well as the most influential comprehensive urban investment developer and operator in
Mainland China. It became one of the blue chips of Hong Kong since March
8, 2010 when Hang Seng Index included CR Land as a constituent stock. As of late August2013, the total asset of the
company is more than HKD 230 billion with a net asset of HKD 89.5
billion and land reserve of over 30 million square meters. Up till now CR Land has expanded its business to over 50cities
in Mainland China with over 110 ongoing projects.
Upholding the brand philosophy of "better quality, better city", CR Land is committed to achieve the leading level in
product and service, exceed the expectation of clients and bring changes to clients' life style. Adhering to the business mode of
"residential development + property investment + value-added service", CR Land has formed eight product lines in residential
development, namely, MIXC high-end series, Urban high-end series, Suburb high-end series, Urban quality pursuit series, Suburb
quality pursuit series, Urban upgrade series, Suburb upgrade series, Resort series. In regard of property investment, it has
developed the MIXC complex, the Hi5 - the regional commercial center and 1234Space - a place for chic lifestyle experience, which
makes a change in urban lifestyle while promotes urban economic development and improves the image of the city. The MIXC complex
has been developed to 22cities in Mainland China and put into operation in Shenzhen,
Hangzhou, Shenyang, Chengdu,
Nanning and Zhengzhou. CR Land has also developed the Hi5 projects in 22 cities since the Hi5
opened in Beijing, Hefei and Yuyao. And the first 1234Space has
opened in Shenzhen since 2013.
About IMAX China
IMAX China is a subsidiary of IMAX Corporation, and is incorporated under the laws of Cayman Islands. IMAX China was
established by IMAX Corporation specifically to oversee the expansion of IMAX's business throughout Greater China. IMAX China trades on the Hong Kong Stock Exchange under the stock code "HK.1970."
About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create
experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing
IMAX theaters to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and
successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in New York, Toronto and Los Angeles, with additional offices in London, Dublin, Tokyo, and Shanghai. As of
June 30, 2018, there were 1,410 IMAX theater systems (1,314 commercial multiplexes, 12
commercial destinations, 84 institutional) operating in 79 countries. On Oct. 8, 2015, shares
of IMAX China, a subsidiary of IMAX Corp., began trading on the Hong Kong Stock Exchange under the stock code "HK.1970."
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The IMAX Experience®, IMAX Is Believing® and IMAX
nXos® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).
This press release contains forward looking statements that are based on IMAX management's assumptions and existing
information and involve certain risks and uncertainties which could cause actual results to differ materially from future results
expressed or implied by such forward looking statements. These risks and uncertainties are discussed in IMAX's most recent
Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.
SOURCE IMAX China