Applied DNA Appoints Industry Veteran Wayne Buchen Vice President of Strategic Sales for Textile Vertical
Former Lacoste, Under Armor, Nautica Executive to Co-Lead Company’s Textile Sales; Brings 20+ Years of
Global Textile Supply Chain Operations, Stewardship and Industry Thought Leadership to Applied DNA
Applied DNA Sciences Inc. (NASDAQ:APDN) (“Applied DNA,” “the Company”), the leader in large-scale PCR-based DNA manufacturing,
today announced that it has appointed Wayne Buchen as Vice President of Strategic Sales, effective immediately, to lead the
Company’s global textile Strategic Sales efforts. With over 20 years of sales, sourcing and operations experience with established
international brands, Buchen will drive the development and execution of sales strategies to expand Applied DNA’s presence across
global textile markets.
Mr. Buchen most recently served as Senior Vice President of Global Sourcing and Operations for Lacoste in Hong Kong and Senior
Vice President of Global Sourcing in New York. He previously held leadership positions at Under Armor, Li & Fung, VF
Corporation, Nautica and Liz Claiborne.
“Wayne’s deep experience with the needs of today’s brands makes him a great and timely fit for Applied DNA as we move to expand
our penetration of the global textile market,” said Dr. James A. Hayward, president and CEO of Applied DNA. “His many years of
supply chain operations and sourcing for leading apparel brands give him a unique perspective on how to position our CertainT
platform for maximum effect for adoption by brands and textile manufacturers worldwide, as business imperatives centered on
sustainability and the circular economy continue to be embraced by textile ecosystem participants.”
Mr. Buchen, together with MeiLin Wan, vice president of Textile Sales, will lead the Company’s sales efforts in its textile
vertical. Mr. Buchen will be responsible for the strategic sales direction, focusing on business development, key accounts,
integrated value chain propositions and new customer relationships and partner development. He will also design and implement
go-to-market strategies for new applications of Applied DNA’s CertainT platform in textiles.
Mr. Steve Birkhold, CEO of UL Brands and a veteran of brand creation said: “Wayne has consistently worked on innovative
solutions to problem solve many issues throughout his career. This initiative has the opportunity to transform the fashion/textile
industry. Wayne’s partnership will add tremendous value to the company.”
“Applied DNA is at a pivotal point where potential partners recognize that our molecular business solutions are critical
components of the value chain. The applications for our advanced technology are diverse and I am energized to have Wayne enhancing
and expanding our partnerships across the textiles industry,” said Ms. Wan.
About Applied DNA Sciences
Applied DNA is a provider of molecular technologies that enable supply chain security, anti-counterfeiting and anti-theft
technology, product genotyping and DNA mass production for diagnostics and therapeutics.
We make life real and safe by providing innovative, molecular-based technology solutions and services that can help protect
products, brands, entire supply chains, and intellectual property of companies, governments and consumers from theft,
counterfeiting, fraud and diversion. The proprietary DNA-based “CertainT®” platform can be used to identify, tag, test,
and track products, to help assure authenticity, origin, traceability, sustainability and quality of products.
SigNature® DNA describes the core technology ingredient that is at the heart of a family of uncopyable, security and
authentication solutions such as SigNature® T and fiberTyping®, targeted toward textiles and apparel,
BackTrac™ and DNAnet®, for anti-theft and loss prevention, and digitalDNA®, providing powerful
track-and-trace. All provide a forensic chain of evidence, and can be used to prosecute perpetrators. Applied DNA Sciences is also
engaged in the large-scale production of specific DNA sequences using the polymerase chain reaction.
Applied DNA also leverages its DNA knowledge to the benefit of the biotherapeutics market through, a wholly owned subsidiary
that seeks to commercialize the biotherapeutic value of the Company’s deep expertise and experience in the design, manufacture and
chemical modification of DNA by large scale polymerase chain reaction.
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The Company’s common stock is listed on NASDAQ under the symbol APDN, and its warrants are listed under the symbol APDNW.
Forward-Looking Statements
The statements made by Applied DNA in this press release may be “forward-looking” in nature within the meaning of the Private
Securities Litigation Act of 1995. Forward-looking statements describe Applied DNA’s future plans, projections,
strategies and expectations, and are based on assumptions and involve a number of risks and uncertainties, many of which are beyond
the control of Applied DNA. Actual results could differ materially from those projected due to our history of losses, limited
financial resources, limited market acceptance and various other factors detailed from time to time in Applied DNA’s SEC reports
and filings, including our Annual Report on Form 10-K filed on December 28, 2017 and our subsequent quarterly reports on Form 10-Q
filed on February 8, 2018, May 3, 2018 and August 13, 2018, which are available at www.sec.gov.
APDN undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or
circumstances after the date hereof to reflect the occurrence of unanticipated events, unless otherwise required by law.
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For Applied DNA Sciences Inc.
Investors:
LHA Investor Relations
Sanjay M. Hurry, 212-838-3777
shurry@lhai.com
or
Media:
Angie Mathews, 781-639-4924
angie@cgprpublicrelations.com
or
Program:
MeiLin Wan, 631-240-8849
meilin.wan@adnas.com
Web:
www.adnas.com
Twitter: @APDN
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