VANCOUVER, British Columbia, Oct. 30, 2018 (GLOBE NEWSWIRE) -- Canada Jetlines Ltd. (JET: TSX-V)
(the “Company” or “Jetlines”) is pleased to announce that it has selected two-time Agency of the
Year winner, Cossette, as its marketing agency of record. Known for its bold, creative-first approach, Cossette will be charged
with developing all of the Company’s marketing and communication initiatives.
Cossette’s expertise in strategy and branding, traditional and digital communications, design, CRM, and
performance media will be invaluable in creating a brand Canadians can rally around. Cossette’s ability to understand Jetlines’
unique market, combined with its speciality in disruptive thinking and culture-shifting content creation, will help realize
Jetlines’ mission to be Canada’s ultra-low-cost airline of choice.
With offices nationwide, Cossette’s thorough understanding of Canadian culture will help Jetlines attract a
diverse array of cost-conscious travellers.
Cossette will work collaboratively with Jetlines to create an impactful campaign for Jetlines’ initial launch
and provide ongoing insight and input for future marketing initiatives.
“Jetlines is not meant to be just another airline,” stated CEO, Javier Suarez. “We’re here to challenge the way
things have been done in the past and introduce Canadians to a new way of flying. Canadians have been overpaying for airfares for
far too long but next summer 2019, things are going to change. We’re beyond excited to have Cossette join us in our rebellion
against high airfares!”
“It’s rare—and exciting—to partner with a client who permits you the opportunity to truly test the boundaries of
customer experience,” noted Nadine Cole, Senior Vice President and General Manager of Cossette. “Javier is pushing us to imagine
how the airline industry can be completely reinvented. A natural strategic thinker—he doesn't stop the process, he builds on it and
makes it better.”
About Cossette
Cossette is a fully integrated marketing communications agency. It is a community of 700 creative humans who
help people and brands connect in meaningful ways. Cossette was named Agency of the Year in Canada in 2016 and 2017. It currently
has offices in Halifax, Quebec City, Montreal, Toronto and Vancouver, and has been making strides to become a major player in the
global advertising community. To learn more, visit cossette.com.
About Canada Jetlines Ltd.
Canada Jetlines is set to become Canada’s first true Ultra-Low Cost Carrier (ULCC) airline, with plans to
operate flights across Canada and provide non-stop service from Canada to the United States, Mexico and the Caribbean. The Company
plans to commence operations with the Airbus A320 fleet, the most widely used aircraft for ULCC carriers worldwide. Jetlines is led
by a board and management team with extensive experience and expertise in low-cost airlines, start-ups and capital markets. The
Company was granted an unprecedented exemption from the Government of Canada that will permit it to conduct domestic air services
while having up to 49% foreign voting interests.
For more information on Jetlines, please visit our website at www.jetlines.ca.
ON BEHALF OF THE BOARD
"Mark J. Morabito"
Executive Chairman
Canada Jetlines is part of the King & Bay group of companies. King & Bay is a merchant bank that specializes in identifying,
funding, developing and supporting growth opportunities in the resource, aviation, and technology sectors.
For more information, please contact:
Canada Jetlines Ltd.
Toll Free: 1-833-226-5387
Email: investor.relations@jetlines.ca
Cautionary Note Regarding Forward-Looking Information
This news release contains "forward-looking information" concerning anticipated developments and events that
may occur in the future. Forward-looking information contained in this news release includes, but is not limited to, statements
with respect to the commencement of operations, the marketing support provided by Cossette and the success of expected future
operations of the Company.
In certain cases, forward-looking information can be identified by the use of words such as "plans",
"expects" "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates" or " or variations of such words and phrases or
statements that certain actions, events or results "may", "could", "would", "might" or "will be taken", "occur" or "be achieved"
suggesting future outcomes, or other expectations, beliefs, plans, objectives, assumptions, intentions or statements about future
events or performance. Forward-looking information contained in this news release is based on certain factors and assumptions
regarding, among other things, the receipt of financing to commence airline operations, the accuracy, reliability and success of
the Jetlines’ business model; the timely receipt of governmental approvals; the timely commencement of operations by Jetlines and
the success of such operations; the legislative and regulatory environments of the jurisdictions where the Jetlines will carry on
business or have operations; the impact of competition and the competitive response to the Jetlines’ business strategy; and the
availability of aircraft. While the Company considers these assumptions to be reasonable based on information currently available
to it, they may prove to be incorrect.
Forward-looking information involves known and unknown risks, uncertainties and other factors which may
cause the actual results, performance or achievements of the Company to be materially different from any future results,
performance or achievements expressed or implied by the forward-looking information. Such factors include risks related to ability
to obtain financing at acceptable terms, the impact of general economic conditions, domestic and international airline industry
conditions, volatility of fuel prices, increases in operating costs, terrorism, pandemics, natural disasters, currency
fluctuations, interest rates, risks specific to the airline industry, the ability of management to implement Jetlines’ operational
strategy, the ability to attract qualified management and staff, labour disputes, regulatory risks, including risks relating to the
acquisition of the necessary licenses and permits; risks related to disputes under the agreement with Boeing to acquire 737-Max
aircraft, and the additional risks identified in the "Risk Factors" section of the Company's reports and filings with applicable
Canadian securities regulators.
Although the Company has attempted to identify important factors that could cause actual actions, events or
results to differ materially from those described in forward-looking information, there may be other factors that cause actions,
events or results not to be as anticipated, estimated or intended. Accordingly, readers should not place undue reliance on
forward-looking information. The forward-looking information is made as of the date of this news release. Except as required by
applicable securities laws, the Company does not undertake any obligation to publicly update or revise any forward-looking
information.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the
policies of the TSX Venture Exchange) has reviewed or accepts responsibility for the adequacy or accuracy of this
release.
