DEERFIELD, Ill., Oct. 30, 2018 (GLOBE NEWSWIRE) -- Mondel?z International announced today that it will launch a forward-thinking
innovation hub called SnackFutures to capitalize on changing consumer trends and emerging growth opportunities in snacking
around the world. SnackFutures will be uniquely structured to bring together internal talent, an ecosystem of external
partnerships and dedicated funding across three integrated mandates:
- Invention of new brands and businesses in key strategic areas;
- Reinvention of small-scale Mondel?z brands with large-scale potential, and;
- Venturing with start-up entrepreneurs to seed new businesses.
Mondel?z International is targeting SnackFutures to contribute $100 million to revenue growth by
2022.
“Discovering and unleashing innovative ideas in snacking that will delight consumers and drive growth is a key
element of our new strategy,” said Tim Cofer, Executive Vice President and Chief Growth Officer of Mondel?z International. “We are
launching SnackFutures, a new forward-thinking innovation hub, to capitalize on new trends, and mobilize entrepreneurial
talent and technologies to build and grow small brands with large-scale potential. SnackFutures will unlock snacking
growth opportunities around the world that respond to emerging trends and changing consumer preferences.”
SnackFutures will officially launch in November 2018 with a cross-functional team of leaders, led by
Cofer, with targeted expertise in brand marketing, consumer insights, research and development, innovation and corporate
development. SnackFutures is seeking creative, entrepreneurial individuals and partners with great snacking-related ideas
or capabilities to join them in this endeavor. For the program’s initial innovation projects, SnackFutures will seek
entrepreneurs, suppliers, nutritionists, food and technology engineers and other potential partners to collaborate on opportunities
in three key strategic areas:
- Well-being snacks and ingredients
- Premium snacks and ingredients
- Digital platforms and capabilities
SnackFutures’ mission is aligned with Mondel?z International’s purpose of empowering people to snack
right by offering the right snack, at the right time, in the right way.
Check back on www.snackfutures.com for more information and further updates on how the company will enroll
partners and contributors.
About Mondel?z International
Mondel?z International, Inc. (NASDAQ: MDLZ) empowers people to snack right in approximately 160 countries around the world. With
2017 net revenues of approximately $26 billion, MDLZ is leading the future of snacking with iconic global and local brands such as
Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone
chocolate; Sour Patch Kids candy and Trident gum. Mondel?z International is a proud member of the Standard and
Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.
Forward-Looking Statements
This press release contains a number of forward-looking statements. Words, and variations of words, such as “will,” “expect,”
“target” and similar expressions are intended to identify the company’s forward-looking statements, including, but not limited to,
statements about the company’s SnackFutures innovation hub and its potential to unlock growth opportunities and contribute
to the company’s revenue growth. These forward-looking statements are subject to a number of risks and uncertainties, many of which
are beyond the company’s control, which could cause the company’s actual results to differ materially from those indicated in the
company’s forward-looking statements. Please see the company’s risk factors, as they may be amended from time to time, set forth in
its filings with the U.S. Securities and Exchange Commission, including the company’s most recently filed Annual Report on Form
10-K. Mondel?z International disclaims and does not undertake any obligation to update or revise any forward-looking statement in
this press release, except as required by applicable law or regulation.
Contacts: |
Valerie Moens |
|
+1-847-943-5678 |
|
news@mdlz.com |
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