Men? Commences Trading on the TSX Venture Exchange
Men? Inc. (TSX-V:MENE) (“Men?” or the “Company”), is pleased to announce that it has completed its separation from
Goldmoney Inc. (TSX:XAU), becoming an independent public company. Class B common shares (the “Class B Shares”) of the
Company will commence trading on the TSX Venture Exchange (the “TSX-V”) on November 6, 2018, at 9:30 AM EST under the
trading symbol “MENE.”
Roy Sebag, CEO and Chairman of the Company, commented: “Men? has become one of the most successful jewelry brands to launch in
recent years, having changed the way consumers around the world think about jewelry – shifting attitudes towards the purchase of
jewelry from a discretionary item to a precious metal investment that retains most of its original purchase value. We have built a
brand that has rapidly become well known in the most important fashion and luxury circles, with the New York Times
publishing a full
feature and Vogue predicting we will revolutionize
the jewelry industry. I am proud to have stewarded this venture from zero to one, having actualized in less than two years an
idea into a fully operational direct-to-consumer e-commerce business which encompasses manufacturing, a proprietary vaulted pick
pack facility, and in-house design, engineering, and marketing teams. Providing initial funding to Men? was carefully considered by
Goldmoney Inc. and I am appreciative of the support the board of directors have shown in enabling a core group of employees within
Goldmoney to develop this business. I am also extremely thankful to our investors who invested in our company in December
2017.”
Since launching www.mene.com in
January 2018, Men? has sold over 11,000 unique pieces of jewelry, worth $7 million, to customers in more than 53 countries. These
sales were achieved direct-to-consumer, building long-term global customer relationships with a superior business model that does
not require a physical storefront. The Company has consistently sold out of its top designs, has a waitlist that presently exceeds
$1 million, and suspended 99% of its paid marketing activities after it achieved record sales exceeding $1 million in August
2018.
Mr. Sebag continued: “We have now de-risked the most pressing initial challenges, with a vibrant brand that has touched the
lives of thousands of people and is now growing entirely through organic channels such as word of mouth, something I did not
initially predict. I am confident that while many challenges remain, Men?, like Goldmoney, has now cemented itself as both a brand
and business that will grow shareholder value and prosper. Like BitGold, which I founded and took public on the TSX-V in 2015 with
less capital than Men?
To view Men? Inc. latest investor presentation visit:
https://mene.com/corporate/investor-relations
To read Mene.com Customer reviews visit:
http://www.mene.com/reviws
To watch Roy Sebag’s latest interview with Daniela Cambone visit:
https://youtu.be/VOJk7h3FzSc
To watch Roy Sebag’s latest interview with Peter Schiff visit:
https://youtu.be/5mHmsLXXyN4
Management and Board of Directors
After completion of the Business Combination, Men?’s board of directors is comprised of Roy Sebag, Joshua Crumb, Shireen Jiwan,
Steve Fray, Tommaso Chiabra, Michele Ashby and Thomas Kennedy. Men?’s officers are Roy Sebag (President & Chief Executive
Officer), Diana Widmaier-Picasso (Chief Artistic Officer), Steve Fray (Chief Financial Officer & Secretary), Jacquelyn Humphrey
(Chief Operating Officer), and Sunjoo Moon (Chief Creative Officer).
U.S. Disclaimer
The securities described herein have not been, and will not be, registered under the United States Securities Act of 1933, as
amended (the “U.S. Securities Act”) or any state securities laws and accordingly may not be offered or sold within the
United States or to “U.S. persons”, as such term is defined in Regulation S promulgated under the U.S. Securities Act (“U.S.
Persons”), except in compliance with the registration requirements of the U.S. Securities Act and applicable state securities
requirements or pursuant to exemptions therefrom. This news release does not constitute an offer to sell or a solicitation of an
offer to buy any of Men? s securities to, or for the account or benefit of, persons in the United States or U.S. Persons.
About Men? Inc.
Men? crafts pure 24 karat gold and platinum jewelry that is transparently sold by gram weight. Through Mene.com customers
may buy jewelry, monitor the value of their collection over time, and sell or exchange their pieces by gram weight at
prevailing market prices. Men? was founded by Roy Sebag and Diana Widmaier-Picasso with a mission to restore the relationship
between jewelry and savings. Men? empowers consumers by marrying innovative technology, timeless design, and pure precious
metals to create pieces which endure as a store of value. For more information about Men? , visit: mene.com .
Cautionary Statement
No stock exchange, securities commission or other regulatory authority has approved or disapproved the information contained
herein. Neither the TSX-V nor its Regulation Services Provider (as that term is defined in the policies of the TSX-V) accepts
responsibility for the adequacy of this release. No stock exchange, securities commission or other regulatory authority has
approved or disapproved the information contained herein.
Forward-Looking Statements
This news release contains certain “forward-looking information” within the meaning of applicable Canadian securities laws
that are based on expectations, estimates and projections as at the date of this news release. The information in this release
about the receipt of TSX-V final approval with respect to the listing of the Class B Shares, the Company’s anticipated use of
available funds, and the future plans and objectives of the Company are forward-looking information.
Any statements that involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives,
assumptions, future events or performance (often but not always using phrases such as “expects”, or “does not expect”, “is
expected”, “anticipates” or “does not anticipate”, “plans”, “budget”, “scheduled”, “forecasts”, “estimates”, “believes” or
“intends” or variations of such words and phrases or stating that certain actions, events or results “may” or “could”, “would”,
“might” or “will” be taken to occur or be achieved) are not statements of historical fact and may be forward-looking information
and are intended to identify forward-looking information.
This forward-looking information is based on reasonable assumptions and estimates of management of the Company at the time it
was made, and involves known and unknown risks, uncertainties and other factors which may cause the actual results, performance or
achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by
such forward-looking information. Such factors include, among others, the requirement for final approval of the TSX-V for the
listing of the Class B Shares; global economic climate; dilution; the Company’s limited operating history; future capital needs and
uncertainty of additional financing; the competitive nature of the industry; currency exchange risks; the need for the Company to
manage its planned growth and expansion; the effects of product development and need for continued technology and manufacturing
change; protection of proprietary rights; the effect of government regulation and compliance on the Company and the industry;
network security risks; the ability of the Company to maintain properly working systems; theft and risk of physical harm to
personnel; reliance on key personnel; global economic and financial market deterioration impeding access to capital or increasing
the cost of capital; and volatile securities markets impacting security pricing unrelated to operating performance. Although the
Company has attempted to identify important factors that could cause actual results to differ materially, there may be other
factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such statements will
prove to be accurate as actual results and future events could differ materially from those anticipated in such statements.
Accordingly, readers should not place undue reliance on forward-looking information. The Company undertakes no obligation to revise
or update any forward-looking information other than as required by law.
Men? Inc.
Media and Investor Relations Inquiries:
Renee Wei, +1-647-494-0296
ir@mene.com
or
Jacquelyn Humphrey
Chief Operating Officer
jac@mene.com
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