Tru by Hilton Celebrates Rapid Growth to 50 Open Hotels With Tru Connections Event Featuring CONNECT
4® Tournament, Hosted by Lance Bass
Milestone Builds on Brand’s Momentum as Fastest Launch in Hospitality Industry History and Kicks Off Boys
& Girls Clubs of America Partnership
Tru by Hilton, a game-changing, hospitality industry leader from
Hilton (NYSE: HLT), celebrated its rapid growth to 50 newly
constructed hotels less than two years since first opening its doors. The brand marked this milestone with the Tru Connections
event, featuring a CONNECT 4 Tournament hosted by *NSYNC member and entertainer Lance Bass.
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*NSYNC member Lance Bass hosts the Tru Connections event, celebrating Tru by Hilton's rapid growth to 50 open
hotels with a giant CONNECT 4 tournament at Tru by Hilton Salt Lake City Airport (Photo: Business Wire)
Tru by Hilton is continuing its momentum as the fastest hotel launch in hospitality industry history. In addition to the nearly
50 hotels open and operating today, the brand expects most of its pipeline of 300-plus locations, totaling over 30,000 rooms, to
open by 2021.
“Approaching a milestone of 50 open hotels at such a fast pace while continuing to maintain a strong pipeline is a powerful
testament to the continued growth potential of this category-disrupting brand,” said Alexandra Jaritz, global head, Tru by Hilton.
“The Tru Connections event celebrates our remarkable growth while encouraging even more connections in our vibrant, energetic
social spaces where guests want to be.”
Developed from the ground up using consumer and owner feedback, Tru by Hilton is designed to appeal to a broad spectrum of
travelers who share a zest for life. The hotel’s reimagined public spaces have been designed to allow guests to choose how they use
the space and connect with their fellow travelers, including an open lobby composed of four areas to lounge, eat, work or play.
Each Tru by Hilton provides a collection of popular board games – which are making a comeback with younger generations – providing
a perfect way for guests to connect and relax.
To commemorate the brand’s unparalleled growth, celebrity Lance Bass hosted the Tru Connections event at Tru by Hilton Salt Lake City
Airport. Hotel guests, local residents and members of Boys & Girls Clubs of Greater Salt Lake enjoyed friendly CONNECT 4
competition in the property’s open-concept lobby. Tru by Hilton and Hasbro provided more than 150 board games to Boys & Girls
Clubs of Greater Salt Lake to encourage young people to make meaningful connections.
The Tru Connections event marked the beginning of brand-wide partnership between Tru by Hilton and Boys & Girls Clubs of
America to provide Club teens with the foundation they need to prepare for future careers, including those in hospitality. The
partnership aligns with Hilton’s corporate responsibility strategy, Travel with
Purpose, and the goal to double the company’s social impact by 2030.
“Tru by Hilton is a fun brand with a lot of energy, and it’s clear how the hotel lobby is helping create connections,” said
Lance Bass. “Travel for me is all about the people I meet along the way, so it was a privilege to host the Tru Connections event to
honor the connections that Tru by Hilton is building among guests and their communities, like their support of Boys & Girls
Clubs of America.”
Tru by Hilton guests don’t have to sacrifice consistency or fun for an affordable price. The brand’s innovative hotel experience
focuses on the amenities and experiences that matter most to guests, including comfortable beds, smaller, more efficiently designed
rooms with a mobile desk, large bathrooms with premium bath amenities, top-rate in-room entertainment, a complimentary
build-your-own "Top It" breakfast bar with healthy, sweet and savory items, a 2,880-square-foot lobby with areas for guests to
work, play games, eat and lounge, and a 24/7 "Eat. & Sip." market with gourmet snacks and drinks. The hotel experience is
enabled by technology including mobile check-in, Digital Key, super-fast free WiFi, remote printing, a social media wall, lobby
tablets and accessibility to outlets everywhere. Additionally, Tru by Hilton properties offer fitness centers that leverage the
latest fitness trends including barre, TRX bands, free weights, cardio and flexibility gear.
Hi-res imagery from the Tru Connections event can be found here.
Learn more about Tru by Hilton at newsroom.hilton.com/trubyhilton and www.trubyhilton.com.
CONNECT 4 is a trademark of Hasbro and is used with permission. © 2018 Hasbro. All rights reserved. Licensed by Hasbro.
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About Tru by Hilton
Tru by Hilton is a game-changing hotel brand providing a simplified and
spirited approach that is grounded in value for business and leisure travelers. The brand is modern and functional, offering social
connectivity with reimagined public spaces, including an open lobby comprised of four areas where guests can work, play, lounge,
and eat. Designed to appeal cross-generationally, guests enjoy complimentary amenities, including a free, build-your-own ‘Top It’
breakfast with both healthy and indulgent items, coffee, and tea; smaller, more modern, and efficiently designed guestrooms with a
rolling desk and oversized windows for natural light; a multifunctional fitness center; and fast WiFi. Premium snacks, light meal
options and single-serve wine and beer are available for purchase at the 24/7 Eat. & Sip. market. Hilton Honors members who book directly through preferred Hilton channels have
access to instant benefits. Learn more at www.trubyhilton.com or newsroom.hilton.com/trubyhilton, and connect with Tru by Hilton on Facebook, Twitter, YouTube, LinkedIn, and Instagram.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 15 world-class brands comprising more than 5,500 properties with nearly
895,000 rooms, in 109 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable
company, Hilton earned a spot on the 2018 world’s best workplaces list, and has welcomed more than 3 billion guests in its nearly
100 year history. Through the award-winning guest loyalty program, Hilton Honors, nearly 82 million members who book directly
with Hilton have access to instant benefits, including digital check-in with room selection, Digital Key, and Connected
Room. Visit newsroom.hilton.com for more information, and
connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play
Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of
ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE
and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark
Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is
committed to making the world a better place for children and their families through corporate social responsibility and
philanthropy. Hasbro ranked No. 5 on the 2018 100 Best Corporate Citizens list by CR Magazine and has been named
one of the World’s Most Ethical Companies® by Ethisphere Institute for the past seven years. Learn
more at www.hasbro.com,
and follow us on Twitter (@Hasbro)
and Instagram (@Hasbro).
Rachel Kenon
Director, Brand Communications
Tru by Hilton
+1 703 883 5333
rachel.kenon@hilton.com
Cristin Urban
For Tru by Hilton
+1 973 588 2104
curban@coynepr.com
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