Rob Perdue to Step Down as Chief Operating Officer of The Trade Desk
After guiding The Trade Desk operations through rapid growth and delivering outstanding financial returns, Perdue plans to
transition out of the business over the first half of 2019
Global advertising technology leader
The Trade Desk, Inc. (Nasdaq:TTD)
announced today that Chief Operating Officer Rob Perdue plans to step down after a transition period in the first half of
2019. Perdue has served in the COO role since joining The Trade Desk in 2013, leading the company through its IPO in
2016.
“Since joining The Trade Desk in 2013, Rob has built an amazing operational team and has been instrumental in helping to build
the special culture we have here,” said Jeff Green, Founder and CEO of The Trade Desk. “I’m grateful to Rob for everything he’s
done for The Trade Desk, and for his leadership and friendship over the years.”
Green added, “We have begun a search for an incoming COO to ensure a seamless transition as The Trade Desk continues to deliver
strong momentum and global growth.”
“I am grateful for the six incredible years at The Trade Desk, and I am very proud of all of our
achievements,” Perdue said. “After a conversation with Jeff, we agreed that with The Trade Desk’s strong operational
foundation and solid growth plans for the future, this is the right time for me to move on to the next phase of my life. It’s
been an honor to work with such exceptionally talented people and help grow and scale our business globally. Personally, I look
forward to my next chapter and to spend more time with my family.”
About The Trade Desk, Inc.
The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad
buyers can create, manage, and optimize more expressive data-driven digital advertising campaigns across ad formats, including
display, video, audio, native, and social, on a multitude of devices, such as computers, mobile devices, and connected TV.
Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise
APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North
America, Europe, and Asia Pacific. To learn more, visit
thetradedesk.com or follow us on
Facebook,
Twitter, and
LinkedIn.
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Investors
Chris Toth
Vice President Investor Relations, The Trade Desk
ir@thetradedesk.com
310-334-9183
Media
Austin Rotter
Associate Vice President, 5WPR
arotter@5wpr.com
646-862-6866
View source version on businesswire.com: https://www.businesswire.com/news/home/20181204005818/en/