$500,000 donation for ground-breaking suicide prevention research initiative
MONTRÉAL, Jan. 17, 2019 /CNW Telbec/ - Bell Let's Talk today announced a $500,000 donation to the Centre for Research and Intervention on Suicide, Ethical Issues and End-of-Life
Practices (CRISE) at the Université du Québec à
Montréal (UQAM). Part of UQAM's "100 millions d'idées" fundraising campaign, the donation will be
used to develop a first of its kind project aimed at preventing suicide by making optimal use of today's digital communications
tools.
Martine Turcotte, Bell's Vice Chair, Québec, joined Magda
Fusaro, Rector of UQAM; Pierre Bélanger, Executive Director, Fondation de l'UQAM; Jean-Marc
Eustache, Chair of the Fondation de l'UQAM; and CRISE Director Brian Mishara to announce
the donation today at UQAM.
"Bell Let's Talk is proud to once again support the development of breakthrough mental health research in Québec with this
world-first CRISE project in suicide prevention," said Ms. Turcotte. "Building on our longstanding partnership with UQAM, this
innovative work will help improve the lives of young people who struggle with mental illness here in Québec and far beyond."
Magda Fusaro emphasized that UQAM is a major player in the field of health and well-being, thanks primarily to the drive
of the Department of Psychology and the School of Social Work. "Without a doubt, the work carried out by CRISE researchers,
whose expertise is recognized both nationally and internationally, has positioned the university as a leader in action-focused
research in suicide prevention. However, in order to stay on the cutting edge, UQAM needs partners like Bell Let's Talk that
endorse the same engagement values to help advance suicide prevention knowledge and intervention. I would like to extend my
thanks to our partner for their support of CRISE, which will no doubt spur new findings that will have a major impact on
society."
"More and more, leaders in suicide prevention are using digital communications in their work, and online chats and texting
have become the communication methods of choice for intervention, particularly with young people. However, we don't yet have
empirical or conclusive data indicating how to most effectively intervene using these types of technologies," said Brian Mishara, an authority in the field. "Thanks to the donation from Bell Let's Talk, CRISE will be able to
launch large-scale research projects to identify the best intervention methods for reducing the risk of suicide among vulnerable
people."
Bell Let's Talk Day is January 30
Everyone is invited to join the conversation on Bell Let's Talk Day by sending messages of support across multiple
platforms to drive awareness and action in mental health.
Bell will donate 5 cents to Canadian mental health programs for each of the following
interactions on Bell Let's Talk Day, at no extra cost to participants beyond what they would normally pay their service provider
for online or phone access:
- Talk: Every mobile call and every long distance call made by Bell wireless and phone customers
- Text: Every text message sent by Bell wireless customers
- Twitter: Every tweet and retweet using #BellLetsTalk, featuring the special Bell Let's Talk emoji, and Bell Let's Talk Day video view at Twitter.com/Bell_LetsTalk
- Facebook: Every view of the Bell Let's Talk Day video at Facebook.com/BellLetsTalk and use of the Bell Let's Talk frame
- Instagram: Every Bell Let's Talk Day video view at Instagram.com/bell_letstalk
- Snapchat: Every use of the Bell Let's Talk filter and video view
To learn more, please visit Bell.ca/LetsTalk.
Total Bell Let's Talk Day interactions since the first event in 2011 stand at 867,449,649 and are expected to exceed 1 billion
on January 30. Bell's funding commitment for mental health, including the company's donations based
on Bell Let's Talk engagement and its original $50-million donation to launch the initiative, is
now $93,423,628.80 and expected to surpass $100 million on
January 30.
About Bell Let's Talk
The Bell Let's Talk mental health initiative is focused on 4 key action pillars: Anti-stigma, Care and Access, Research
and Workplace Leadership. Since its launch in September 2010, Bell Let's Talk has partnered with
more than 900 organizations providing mental health services throughout Canada, including major donations to hospitals,
universities and other care and research organizations. To learn more, please visit Bell.ca/LetsTalk.
About CRISE, a pioneering and internationally renowned research centre
CRISE was founded in 1997 by Brian Mishara, a professor in the Department of Psychology
at UQAM. At that time, no infrastructure was in place to promote knowledge transfer between researchers interested in the problem
of suicide and professionals from organizations working in suicide prevention. By promoting the development and distribution of
knowledge by more than 50 researchers, practitioners and students, and thanks to support from numerous clinical, educational and
correctional organizations, CRISE has become a leading research centre in the field of suicide prevention. The Centre conducts
projects that have earned it recognition from professionals in the field and from media in Québec, Canada and abroad.
About the "100 millions d'idées" major fundraising campaign
Bell's donation is part of UQAM's "100 millions d'idées" campaign, the university's largest ever fundraising effort,
which has the goal of raising $100 million. This campaign aims to help UQAM complete its ambitious
projects and will give its teachers, students and researchers the means to explore and achieve their initiatives to drive the
university into the 21st century. UQAM has ideas for
the future and it needs responsible, committed partners like Bell to make them a reality.
Media inquiries:
Vanessa Damha
Bell
514-870-6663
vanessa.damha@bell.ca
@Bell_LetsTalk
@Bell_News
Cyrille Batalla
Service des communications de l'UQAM
514-987-3000, ext. 7975
batalla.cyrille@uqam.ca
SOURCE Bell Canada
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