Roots and Air Canada surprised more than 250 customers on special Vancouver-Melbourne flight
with a comfort and style travel package
TORONTO, Jan. 21, 2019 /CNW/ - Iconic Canadian brands,
Roots ("Roots," "Roots Canada") (TSX: ROOT)
and Air Canada (TSX:
AC), partnered to make a long journey even more comfy in celebration of International Sweatpants Day. The two companies surprised
more than 250 customers on Air Canada's longest non-stop flight from Vancouver, Canada to
Melbourne, Australia with a gifted set of Roots signature Salt & Pepper™ sweatpants, hoody
and a handcrafted made-in-Canada Roots leather passport holder, bringing Roots quintessential cabin-meets-city style to the
airplane cabin.
"We believe that wherever your journey takes you, travel in comfort and style," said Karen
Zuccala, Roots Vice President of Marketing. "With a growing Roots brand community in Australia through our international eCommerce platform, and Vancouver to
Melbourne ranking as one of the longest flights in the world, joining together with Air Canada
to celebrate International Sweatpants Day was a perfect fit. This is one of the many exciting initiatives we have planned to
continue to share our brand with the world."
Landing at 10:05 a.m. in Melbourne, Australia and sporting
Roots stylishly comfortable sweats, customers onboard the Air Canada flight will be some of the first people in the world to
celebrate International Sweatpants Day in 2019.
To further mark International Sweatpants Day, Roots and Air Canada are calling on Canadians to enter the Roots x Air Canada
contest. Entrants will have the opportunity to win the ultimate journey in comfort and style. Prizes include two Air
Canada round-trip airfares to any destination in Canada as well as two Roots comfort and style
travel packages, containing Roots sweats, a Banff Bag and more. The contest is open from January 21 to 25,
2019. For more details on how to participate, please see the following link.
"Air Canada is thrilled to partner with Roots to surprise our customers on this special
flight, the longest non-stop flight in our network with iconic Canadian apparel," said Andy
Shibata, Managing Director, Brand at Air Canada. "What better way to celebrate International Sweatpants Day than by
crossing six time zones in Air Canada's state-of-the-art Dreamliner aircraft wearing a comfy and stylish pair of classic Roots
sweatpants?"
"We would also like to thank Roots, who, in the spirit of giving back, is generously making a donation to the Air Canada
Foundation's Hospital Transportation Program which gives children and their families access to advanced medical treatments
unavailable in their communities."
To join Roots and Air Canada in celebrating together on International Sweatpants Day, follow @roots and @aircanada and the
hashtag #internationalsweatpantsday.
About Roots
Established in 1973, Roots is a premium outdoor lifestyle brand. We unite the best of cabin and city through
unmistakable style built with uncompromising comfort and quality. We offer a broad range of products including: women's and men's
apparel, leather goods, footwear, accessories and kids, toddler and baby. Our valued consumers can experience Roots through 118
stores in Canada, seven stores in the United States, 115
partner-operated stores in Taiwan, 30 partner-operated stores in China and a global eCommerce platform (as at November 3, 2018). Roots
Corporation is a Canadian corporation doing business as "Roots" and "Roots Canada".
About Air Canada
Air Canada is Canada's largest domestic and international
airline serving more than 210 airports on six continents. Canada's flag carrier is among the 20
largest airlines in the world and in 2018 served more than 52 million customers. Air Canada
provides scheduled passenger service directly to 63 airports in Canada, 56 in the United States and 98 in Europe, the Middle
East, Africa, Asia, Australia, the Caribbean, Mexico,
Central America and South America. Air Canada is a founding member of Star Alliance, the world's most comprehensive
air transportation network serving 1,317 airports in 193 countries. Air Canada is the only
international network carrier in North America to receive a Four-Star ranking according to
independent U.K. research firm Skytrax, which also named Air Canada the 2018 Best Airline in North
America. For more information, please visit: aircanada.com/media, follow @AirCanada
on Twitter and join Air Canada on Facebook.
Forward-Looking Information
Certain information in this press release contains forward-looking information. This information is based on
management's reasonable assumptions and beliefs in light of the information currently available to us and are made as of the date
of this press release. Actual results and the timing of events may differ materially from those anticipated in the
forward-looking information as a result of various factors. Information regarding our expectations of future results,
performance, achievements, prospects or opportunities or the markets in which we operate is forward-looking information.
Statements containing forward-looking information are not facts but instead represent management's expectations, estimates and
projections regarding future events or circumstances. Many factors could cause our actual results, level of activity, performance
or achievements or future events or developments to differ materially from those expressed or implied by the forward-looking
statements.
See "Forward-Looking Information" and "Risk Factors" in the Company's Annual Information Form for the fiscal year ended
February 3, 2018 for a discussion of the uncertainties, risks and assumptions associated with these
statements. Readers are urged to consider the uncertainties, risks and assumptions carefully in evaluating the forward-looking
information and are cautioned not to place undue reliance on such information. We have no intention and undertake no obligation
to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as
required by applicable securities law.
SOURCE Roots Corporation
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